{"id":111895,"date":"2018-03-02T14:48:33","date_gmt":"2018-03-02T07:48:33","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=111895"},"modified":"2018-03-05T14:13:56","modified_gmt":"2018-03-05T07:13:56","slug":"mo-quan-kinh-doanh-tra-sua-nam-2018-co-con-hot","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/mo-quan-kinh-doanh-tra-sua-nam-2018-co-con-hot\/","title":{"rendered":"M\u1edf qu\u00e1n kinh doanh tr\u00e0 s\u1eefa n\u0103m 2018 c\u00f3 c\u00f2n HOT?"},"content":{"rendered":"

Trong kho\u1ea3ng 2 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, tr\u00e0 s\u1eefa ng\u00e0y c\u00e0ng HOT, \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd c\u1ea1nh tr\u1ea1nh v\u1edbi c\u00e0 ph\u00ea v\u1ec1 v\u1ecb tr\u00ed th\u1ee9c u\u1ed1ng ph\u1ed5 bi\u1ebfn v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t Nam. “C\u01a1n s\u1ed1t” tr\u00e0 s\u1eefa kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb, h\u1ecdc sinh, sinh vi\u00ean m\u00e0 c\u00f2n “l\u00f4i k\u00e9o” \u0111\u01b0\u1ee3c m\u1ed9t b\u1ed9 ph\u1eadn l\u1edbn d\u00e2n v\u0103n ph\u00f2ng, ng\u01b0\u1eddi trung ni\u00ean. V\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng l\u1edbn, l\u1ee3i nhu\u1eadn cao, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00f4 x\u00f4 kinh doanh tr\u00e0 s\u1eefa v\u1edbi hy v\u1ecdng “h\u1ed1t b\u1ea1c” mang v\u1ec1.<\/em><\/p>\n

\"M\u1edf
M\u1edf qu\u00e1n kinh doanh tr\u00e0 s\u1eefa n\u0103m 2018 c\u00f3 c\u00f2n HOT?<\/em><\/figcaption><\/figure>\n

Nh\u00ecn l\u1ea1i th\u1ecb tr\u01b0\u1eddng kinh doanh tr\u00e0 s\u1eefa n\u0103m 2017<\/h3>\n

Kho\u1ea3ng 4 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2u, tr\u00e0 s\u1eefa th\u1eadt s\u1ef1 “b\u00f9ng n\u1ed5” tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0: Dingtea, Gongcha, Toco Toco,… Tuy nhi\u00ean, s\u1ef1 b\u00f9ng n\u1ed5 n\u00e0y \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0110\u00e0i Loan ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba. Ph\u1ea3i n\u00f3i ngh\u00e0nh tr\u00e0 s\u1eefa \u0111\u00e3 ho\u00e0n to\u00e0n “l\u1ed9t x\u00e1c” l\u1edbn m\u1ea1nh so v\u1edbi 10 n\u0103m tr\u01b0\u1edbc, khi lo\u1ea1i th\u1ee9c u\u1ed1ng n\u00e0y m\u1edbi du nh\u1eadp v\u00e0o Vi\u1ec7t Nam.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0110\u00e0i Loan \u0111\u00e3 mang \u0111\u1ebfn nh\u01b0ng h\u01b0\u01a1ng v\u1ecb ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi nh\u1eefng g\u00ec th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba \u0111ang c\u00f3. H\u1ecd bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng truy\u1ec1n th\u00f4ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t. Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa x\u1ee9 \u0110\u00e0i t\u1ea1o \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1edbi l\u1ee3i nhu\u1eadn h\u1ea5p d\u1eabn, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ed5 x\u00f4 xin nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi hy v\u1ecdng “h\u1ed1t b\u1ea1c”.<\/p>\n

Trong n\u0103m 2016 – 2017 l\u00e0 th\u1eddi \u0111i\u1ec3m “v\u00e0ng” \u0111\u1ec3 m\u1edf qu\u00e1n kinh doanh tr\u00e0 s\u1eefa. Th\u1ecb tr\u01b0\u1eddng l\u00fac n\u00e0y \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n t\u1ed1t. V\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng r\u1ea5t l\u1edbn trong khi ngu\u1ed3n cung c\u00f2n h\u1ea1n ch\u1ebf, ng\u01b0\u1eddi kinh doanh s\u1ebd thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn kh\u00f4ng h\u1ec1 nh\u1ecf. V\u1eady trong n\u0103m 2018, kinh doanh tr\u00e0 s\u1eefa c\u00f3 c\u00f2n l\u00e0 ngh\u00e0nh “hot”?<\/p>\n

\"Kinh
Kinh doanh tr\u00e0 s\u1eefa l\u1ee3i nhu\u1eadn bao nhi\u00eau?<\/em><\/figcaption><\/figure>\n

N\u0103m 2018: Tr\u00e0 s\u1eefa v\u1eabn HOT v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t?<\/h3>\n

Tr\u00e0o l\u01b0u tr\u00e0 s\u1eefa kh\u00f4ng ph\u1ea3i m\u1edbi t\u1ea1i Vi\u1ec7t Nam, m\u00e0 \u0111\u00e3 du nh\u1eadp v\u00e0o t\u1eeb nh\u1eefng 2000 v\u1edbi c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n l\u00e0 tr\u00e0 v\u00e0 s\u1eefa tr\u1ed9n c\u00f9ng c\u00e1c h\u1ea1t tr\u00e2n ch\u00e2u. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng khi \u0111\u00f3 ch\u1ec9 g\u1ed3m nh\u1eefng c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb t\u1ef1 pha ch\u1ebf v\u1edbi gi\u00e1 b\u00e1n kh\u00e1 r\u1ebb. Kho\u1ea3ng 1 – 2 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa m\u1edbi th\u1eadt s\u1ef1 b\u00f9ng ph\u00e1t thay \u0111\u1ed5i ho\u00e0n to\u00e0n th\u1ecb tr\u01b0\u1eddng. Ngo\u00e0i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00ecnh \u0111\u00e1m c\u1ee7a \u0110\u00e0i Loan, c\u00f2n c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng t\u00ean tu\u1ed5i \u0111\u1ebfn t\u1eeb Hong Kong, Th\u00e1i Lan, Nh\u1eadt B\u1ea3n, Singapore…<\/p>\n

Theo th\u1ed1ng k\u00ea, c\u1ea3 n\u01b0\u1edbc hi\u1ec7n c\u00f3 1.500 qu\u00e1n tr\u00e0 s\u1eefa v\u00e0 d\u1ef1 ki\u1ebfn con s\u1ed1 n\u00e0y v\u1eabn c\u00f2n t\u0103ng m\u1ea1nh khi m\u1ed9t lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng. \u0110\u1eb7c bi\u1ec7t, theo kh\u1ea3o s\u00e1t n\u00e0y c\u00f3 \u0111\u1ebfn h\u01a1n 53% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi u\u1ed1ng tr\u00e0 s\u1eefa \u00edt nh\u1ea5t m\u1ed7i l\u1ea7n m\u1ed9t tu\u1ea7n. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, tr\u00e0 s\u1eefa l\u00e0 th\u1ee9 \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb, h\u1ecdc sinh, sinh vi\u00ean \u01b0a chu\u1ed9ng th\u00ec nay \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 m\u1edf r\u1ed9ng h\u01a1n r\u1ea5t nhi\u1ec1u, thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn d\u00e2n v\u0103n ph\u00f2ng v\u00e0 ng\u01b0\u1eddi trung ni\u00ean.<\/p>\n

Tuy nhi\u00ean, tr\u00e0 s\u1eefa \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00e1 l\u00e2u s\u1ee9c h\u00fat s\u1ebd kh\u00f4ng c\u00f2n nh\u01b0 ban \u0111\u1ea7u. Th\u1ecb tr\u01b0\u1eddng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u0111ang d\u1ea7n b\u00e3o h\u00f2a, s\u1ed1 l\u01b0\u1ee3ng qu\u00e1n tr\u00e0 s\u1eefa c\u00e1 nh\u00e2n cho \u0111\u1ebfn nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u00e3 m\u1edf ra r\u1ea5t nhi\u1ec1u. T\u1eadp kh\u00e1ch h\u00e0ng t\u0103ng tr\u01b0\u1edfng ch\u1eadm, kh\u00e1ch h\u00e0ng b\u1ecb x\u00e9 l\u1ebb v\u00e0 l\u1ee3i nhu\u1eadn kh\u00f4ng c\u00f2n h\u1ea5p d\u1eabn nh\u01b0 tr\u01b0\u1edbc. Kinh doanh tr\u00e0 s\u1eefa v\u1eabn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn trong n\u0103m 2018. Nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng, s\u1ef1 thay \u0111\u1ed5i kh\u00e1c bi\u1ec7t v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ebd kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn nh\u01b0 mong mu\u1ed1n.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd qu\u00e1n cafe, tr\u00e0 s\u1eefa SUNOvn<\/a> (d\u00f9ng th\u1eed MI\u1ec4N PH\u00cd): \u0110\u01a1n gi\u1ea3n ho\u00e1 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y: order, b\u00e1n h\u00e0ng, t\u00ednh ti\u1ec1n. Qu\u1ea3n l\u00fd doanh thu, chi ph\u00ed, t\u1ed3n kho thu\u1eadn ti\u1ec7n v\u00e0 mang \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/em><\/p><\/blockquote>\n

\"Nh\u00e0
Nh\u00e0 nh\u00e0, ng\u01b0\u1eddi ng\u01b0\u1eddi kinh doanh tr\u00e0 s\u1eefa<\/em><\/figcaption><\/figure>\n

Th\u1ecb tr\u01b0\u1eddng t\u1ec9nh l\u1ebb l\u00e0 “m\u1ea3nh \u0111\u1ea5t” ti\u1ec1m n\u0103ng trong n\u0103m 2018<\/h3>\n

Khu \u0111\u00f4 th\u1ecb l\u1edbn \u0111\u00e3 qu\u00e1 \u0111\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa c\u1ea1nh tranh, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi t\u0103ng ch\u1eadm. Theo d\u1ef1 \u0111o\u00e1n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa n\u1ed5i ti\u1ebfng s\u1ebd nhanh ch\u00f3ng m\u1edf r\u1ed9ng ph\u1ea1m vi “ph\u1ee7 s\u00f3ng” ra th\u1ecb tr\u01b0\u1eddng t\u1ec9nh l\u1ebb. V\u1edbi s\u1ee9c n\u00f3ng th\u01b0\u01a1ng hi\u1ec7u \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, kh\u00f4ng kh\u00f3 \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng t\u1ec9nh tr\u1ea3i nghi\u1ec7m v\u00e0 d\u00f9ng s\u1ea3n ph\u1ea9m nh\u01b0 \u1edf th\u00e0nh ph\u1ed1 l\u1edbn.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ec9nh l\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u00edt v\u1edbi t\u00e2m l\u00fd \u0111a ph\u1ea7n l\u00e0 mu\u1ed1n tr\u1ea3i nghi\u1ec7m h\u01a1n l\u00e0 d\u00f9ng nh\u01b0 m\u1ed9t th\u1ee9c u\u1ed1ng h\u1eb1ng ng\u00e0y. V\u00ec v\u00e2y, n\u1ebfu mu\u1ed1n \u0111\u1ea7u t\u01b0 kinh doanh tr\u00e0 s\u1eefa \u1edf khu v\u1ef1c t\u1ec9nh ph\u1ea3i t\u00ednh to\u00e1n c\u1ea9n th\u1eadn dung l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, mu\u1ed1n kinh doanh qu\u00e1n tr\u00e0 s\u1eefa theo m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n \u1edf th\u00e0nh ph\u1ed1 l\u1edbn ph\u1ea3i c\u1ea7n \u00edt nh\u1ea5t 1 t\u1ef7 \u0111\u1ed3ng ti\u1ec1n v\u1ed1n. \u0110\u00f3 l\u00e0 chi ph\u00ed cho th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea7u t\u01b0 m\u1eb7t b\u1eb1ng, trang tr\u00ed c\u1eeda h\u00e0ng, thu\u00ea nh\u00e2n vi\u00ean. V\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 kh\u00e1 l\u1edbn trong khi kh\u00e1ch t\u1ec9nh v\u1eabn c\u00f2n kh\u00e1 e ng\u1ea1i m\u1ee9c gi\u00e1 40.000 – 50.000 \u0111\u1ed3ng\/ c\u1ed1c tr\u00e0 s\u1eefa. V\u00ec v\u1eady, \u1edf c\u1ea5p t\u1ec9nh nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 chi ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n th\u1ea5p h\u01a1n. C\u00f2n c\u00e1c c\u1eeda h\u00e0ng tuy\u1ebfn huy\u1ec7n n\u00ean t\u1ef1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang \u0111\u1ec3 gi\u1ea3m chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u. Khi \u0111\u00f3, m\u1ee9c gi\u00e1 b\u00e1n c\u0169ng gi\u1ea3m \u0111i kh\u00e1 nhi\u1ec1u, ph\u00f9 h\u1ee3p v\u1edbi thu nh\u1eadp c\u1ee7a c\u01b0 d\u00e2n \u1edf \u0111\u00e2y.<\/p>\n

V\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh tr\u00e0 s\u1eefa th\u01b0\u01a1ng hi\u1ec7u, nguy\u00ean li\u1ec7u c\u1ea5u th\u00e0nh s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eadp t\u1eeb \u0110\u00e0i Loan g\u1ed3m tr\u00e2n ch\u00e2u gi\u00e1 500.000 – 800.000 \u0111\u1ed3ng m\u1ed9t kg; b\u1ed9t tr\u00e0 tr\u00ean 300.000 \u0111\u1ed3ng m\u1ed9t kg, c\u00f9ng c\u00e1c h\u01b0\u01a1ng li\u1ec7u kh\u00e1c. C\u00f2n v\u1edbi ng\u01b0\u1eddi kinh doanh nh\u1ecf l\u1ebb, ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ebfn t\u1eeb nhi\u1ec1u n\u01a1i kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c v\u00e0 c\u00f3 gi\u00e1 kh\u00e1 r\u1ebb, t\u1ea7m kho\u1ea3ng 150.000 – 180.000 \u0111\u1ed3ng m\u1ed9t kg. Trung b\u00ecnh, m\u1ed9t kg tr\u00e2n ch\u00e2u, ng\u01b0\u1eddi b\u00e1n pha \u0111\u01b0\u1ee3c 30 ly. M\u1eb7c d\u00f9 kh\u00f4ng c\u00f2n l\u00e0 l\u00e0n gi\u00f3 m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, v\u1edbi m\u1ee9c l\u1ee3i nhu\u1eadn h\u1ea5p d\u1eabn tr\u00e0 s\u1eefa v\u1eabn l\u00e0 m\u1ed9t l\u0129nh \u0111\u00e1ng \u0111\u1ea7u t\u01b0 trong n\u0103m nay.<\/p>\n

Xem th\u00eam:<\/p>\n