{"id":111708,"date":"2018-02-07T15:51:05","date_gmt":"2018-02-07T08:51:05","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=111708"},"modified":"2018-02-07T15:51:05","modified_gmt":"2018-02-07T08:51:05","slug":"khoi-nghiep-kinh-doanh-son-moi-lam-nao-de-keo-va-giu-khach-hang","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/khoi-nghiep-kinh-doanh-son-moi-lam-nao-de-keo-va-giu-khach-hang\/","title":{"rendered":"Kh\u1edfi nghi\u1ec7p kinh doanh son m\u00f4i: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 “k\u00e9o” v\u00e0 “gi\u1eef” kh\u00e1ch h\u00e0ng?"},"content":{"rendered":"

Son m\u00f4i l\u00e0 m\u00f3n m\u1ef9 ph\u1ea9m “b\u1ea5t ly th\u00e2n” c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c c\u00f4 g\u00e1i. Nhi\u1ec1u c\u00f4 n\u00e0ng c\u00f2n mang theo \u00edt nh\u1ea5t 2 – 3 th\u1ecfi son khi ra ngo\u00e0i. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf son m\u00f4i l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i m\u1ef9 ph\u1ea9m \u0111\u1eaft kh\u00e1ch nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1edbi ti\u1ec1m n\u0103ng kh\u00e1ch h\u00e0ng l\u1edbn, kinh doanh son m\u00f4i tr\u1edf th\u00e0nh l\u0129nh v\u1ef1c bu\u00f4n b\u00e1n r\u1ea5t ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 “k\u00e9o” v\u00e0 “gi\u1eef” \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng gi\u1eefa qu\u00e1 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi.<\/em><\/p>\n

\"Kinh
Kinh nghi\u1ec7m kinh doanh son m\u00f4i cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/em><\/figcaption><\/figure>\n

M\u1eb7t h\u00e0ng gi\u00e0u ti\u1ec1m n\u0103ng, sinh l\u1ee3i cao, nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u1edbn ch\u1eafc ch\u1eafn s\u1ebd thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi “nh\u1ea3y” v\u00e0o kinh doanh. V\u00ec v\u1eady, n\u1ebfu mu\u1ed1n ho\u1ea1t \u0111\u1ed9ng kinh doanh di\u1ec5n ra hi\u1ec7u qu\u1ea3, \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u01b0u \u00fd nh\u1eefng y\u1ebfu t\u1ed1 sau \u0111\u00e2y.<\/p>\n

1. L\u00e0 ng\u01b0\u1eddi s\u00e1ng ch\u1ebf hay ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i?<\/h3>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng lo\u1ea1i m\u1ef9 ph\u1ea9m kh\u00e1c, son m\u00f4i l\u00e0 m\u1eb7t h\u00e0ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 s\u1ea3n xu\u1ea5t \u0111\u1ec3 chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay v\u1eabn \u01b0a chu\u1ed9ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 3CE, M.A.C,… Nh\u1edd \u0111\u1eb7c th\u00f9 s\u1ea3n ph\u1ea9m handamde l\u00e0m t\u1eeb nguy\u00ean li\u1ec7u thi\u00ean nhi\u00ean “l\u00e0nh t\u00ednh” cho s\u1ee9c kh\u1ecfe, gi\u00e1 ti\u1ec1n c\u0169ng “d\u1ec5 ch\u1ecbu” h\u01a1n r\u1ea5t nhi\u1ec1u. V\u00ec l\u1ebd \u0111\u00f3, d\u00f2ng son handmade v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c cho m\u00ecnh ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Khi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p kinh doanh son m\u00f4i, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a c\u1eeda h\u00e0ng. B\u1ea1n s\u1ebd kinh doanh son m\u00f4i t\u1ef1 s\u1ea3n xu\u1ea5t hay c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng, ho\u1eb7c c\u1ea3 hai?\u00a0 D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong m\u1ed7i m\u00f4 h\u00ecnh kinh doanh gi\u00fap b\u1ea1n so s\u00e1nh, l\u1ef1a ch\u1ecdn m\u1eb7t h\u00e0ng \u0111\u1ea7u t\u01b0 ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

Ch\u1ecdn kinh doanh s\u1ea3n ph\u1ea9m son t\u1ef1 s\u1ea3n xu\u1ea5t ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i l\u00e0 m\u1ed9t nh\u00e0 khoa h\u1ecdc th\u1ef1c th\u1ee5. L\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp t\u1ea1o ra c\u00f4ng th\u1ee9c son m\u00f4i “ch\u1ea5t ri\u00eang”, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 “t\u1ea5t t\u1ea7n t\u1eadt” c\u00e1c y\u1ebfu t\u1ed1: nguy\u00ean li\u1ec7u ch\u00ednh, mua nguy\u00ean li\u1ec7u \u1edf \u0111\u00e2u nh\u1ea5t, chi ph\u00ed nguy\u00ean li\u1ec7u, t\u1ef7 l\u1ec7 c\u00e1c th\u00e0nh ph\u1ea7n ra sao, m\u00e0u son, \u0111\u1ed9 d\u01b0\u1ee1ng,… R\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng b\u1ea1n ph\u1ea3i am hi\u1ec3u r\u00f5 r\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u. D\u0129 nhi\u00ean \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ho\u00e0n to\u00e0n ch\u01b0a c\u00f3 kinh nghi\u1ec7m l\u00e0m son handmade, t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean nh\u1eadn l\u00e0m \u0111\u1ea1i l\u00fd ho\u1eb7c c\u1ed9ng t\u00e1c vi\u00ean cho ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kinh doanh nh\u1eefng d\u00f2ng son “c\u1ed9p m\u00e1c” th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n

\"Kh\u1edfi
Kh\u1edfi nghi\u1ec7p kinh doanh son m\u00f4i c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec?<\/em><\/figcaption><\/figure>\n

Hi\u1ec7n nay, vi\u1ec7c kinh doanh son m\u00f4i th\u00f4ng qua c\u00e1ch th\u1ee9c nh\u1eadp h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, \u0111\u1ea1i l\u00fd l\u1edbn v\u1eabn ph\u1ed5 bi\u1ebfn h\u01a1n c\u1ea3. V\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh n\u00e0y l\u00e0 vi\u1ec7c c\u1ea1nh tranh v\u1ec1 gi\u00e1, kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c. M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m r\u1ea5t phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng nh\u01b0ng ch\u1ecb em ph\u1ee5 n\u1eef Vi\u1ec7t v\u1eabn y\u00eau th\u00edch nh\u1ea5t c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 xu\u1ea5t x\u1ee9 t\u1eeb Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c.<\/p>\n

T\u00ecm ngu\u1ed3n h\u00e0ng son m\u00f4i ch\u00ednh h\u00e3ng kh\u00f4ng ph\u1ea3i qu\u00e1 kh\u00f3 kh\u0103n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean web c\u1ee7a h\u00e0ng, ho\u1eb7c th\u00f4ng qua c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. M\u1ed9t s\u1ed1 trang b\u00e1n m\u1ef9 ph\u1ea9m online n\u1ed5i ti\u1ebfng \u1edf c\u00e1c n\u01b0\u1edbc b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u01b0: Nh\u1eadt B\u1ea3n<\/a> (Rakuten, Amazon JP, Nissen), H\u00e0n Qu\u1ed1c (Stylekorean, Koreanmall, Gmarket), trang mua s\u1eafm\u00a0Sephora,…<\/p>\n

2. B\u00ed quy\u1ebft kinh doanh son m\u00f4i t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng<\/h3>\n

Son m\u00f4i l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f3n m\u1ef9 ph\u1ea9m kh\u00f4ng th\u1ec3 thi\u1ebfu trong t\u00fai x\u00e1ch c\u1ee7a b\u1ea1n n\u1eef. Th\u1eadm ch\u00ed m\u1ed7i c\u00f4 n\u00e0ng c\u00f2n s\u1edf h\u1eefu \u00edt nh\u1ea5t 2 – 3 l\u00e0 chuy\u1ec7n r\u1ea5t b\u00ecnh th\u01b0\u1eddng. Tr\u01b0\u1edbc nhu c\u1ea7u mua s\u1eafm r\u1ea5t cao c\u1ee7a ph\u1ea3i \u0111\u1eb9p ng\u01b0\u1eddi kinh doanh m\u1eb7t h\u00e0ng n\u00e0y c\u0169ng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. V\u00ec v\u1eady, ngo\u00e0i y\u1ebfu t\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. B\u1ea1n c\u00f2n ph\u1ea3i bi\u1ebft nh\u1eefng b\u00ed quy\u1ebft \u0111\u1ec3 “l\u00f4i k\u00e9o” h\u1ecd \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

\"B\u00ed
B\u00ed quy\u1ebft kinh doanh son m\u00f4i<\/em><\/figcaption><\/figure>\n

Th\u1ee9 nh\u1ea5t:<\/strong> C\u1eeda h\u00e0ng ph\u1ea3i c\u00f3 “ch\u1ea5t” ri\u00eang<\/p>\n

Khi kinh doanh son m\u00f4i kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a b\u1ea1n ch\u1ee7 y\u1ebfu l\u00e0 n\u1eef gi\u1edbi. H\u1ecd l\u00e0 ph\u00e1i \u0111\u1eb9p v\u00e0 y\u00eau vi\u1ec7c l\u00e0m \u0111\u1eb9p. Do \u0111\u00f3, vi\u1ec7c trang tr\u00ed c\u1eeda h\u00e0ng offine v\u00e0 online c\u0169ng ph\u1ea3i “\u0111\u1eb9p”, b\u1eaft m\u1eaft v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eefng h\u00ecnh \u1ea3nh qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn, ch\u1ec9n chu, h\u00ecnh \u0111\u1eb9p, g\u00f3c ch\u1ee5p t\u1ed1t. Thi\u1ebft k\u1ebf trang web, fanpage, logo, slogan,.. ph\u1ea3i “\u0111\u1eadm \u0111\u00e0” phong c\u00e1ch ri\u00eang bi\u1ec7t mang d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Th\u1ee9 hai:<\/strong> C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/p>\n

Ngo\u00e0i vi\u1ec7c t\u1eadp trung ph\u00e1t tri\u1ec3n nh\u1eefng k\u00eanh b\u00e1n ch\u00ednh l\u00e0 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, website, fanpage. H\u00e3y \u0111\u1ea7u t\u01b0 th\u00eam c\u00e1c c\u1eeda h\u00e0ng “\u1ea3o” tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Lazada<\/a>, Shopee<\/a>,… \u0110\u00e2y l\u00e0 nh\u1eefng trang mua – b\u00e1n online h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay, m\u1ed7i ng\u00e0y c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp “c\u1ef1c kh\u1ee7ng”. Vi\u1ec7c b\u00e1n h\u00e0ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u00fap b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 n\u00e2ng cao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng di\u1ec5n \u0111\u00e0n, group tr\u00f2 chuy\u1ec7n c\u1ee7a ph\u00e1i n\u1eef nh\u01b0 H\u1ed9i\u00a0 Eva, lamchame, webtretho,… c\u0169ng l\u00e0 n\u01a1i c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn. H\u00e3y t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

Th\u1ee9 3:\u00a0<\/strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat<\/p>\n

Ngo\u00e0i nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, tr\u00f2 ch\u01a1i trong m\u1ed7i d\u1ecbp l\u1ec5 t\u1ebft tr\u00ean k\u00eanh online. B\u1ea1n c\u1ea7n ch\u00fa tr\u1ecdng h\u01a1n v\u00e0o nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp (offine) v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c bu\u1ed5i h\u01b0\u1edbng d\u1eabn l\u00e0m \u0111\u1eb9p, c\u00e1ch ch\u0103m s\u00f3c da, bu\u1ed5i ra m\u1eb7t s\u1ea3n ph\u1ea9m m\u1edbi. Nh\u1eefng cu\u1ed9c giao l\u01b0u th\u1ef1c t\u1ebf gi\u00fap kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n g\u1eafn k\u1ebft, g\u1ea7n g\u0169i v\u1edbi nhau h\u01a1n. C\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 free ship, qu\u00e0 t\u1eb7ng k\u00e8m, t\u00edch \u0111i\u1ec3m \u0111\u1ed5i qua,… c\u0169ng l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1eafm v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n.<\/p>\n

\"C\u00e1ch
C\u00e1ch b\u00e1n son online<\/em><\/figcaption><\/figure>\n

3. Tuy\u1ec7t chi\u00eau b\u00e1n son m\u00f4i tr\u00ean Facebook “h\u00fat kh\u00e1ch”<\/h3>\n

T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam c\u00f3 h\u01a1n 52 tri\u1ec7u t\u00e0i kho\u1ea3n Facebook, ph\u1ea7n l\u1edbn n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i 18 \u0111\u1ebfn 40 \u2013 l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u mua s\u1eafm v\u00e0 ti\u1ec1m n\u0103ng chi tr\u1ea3 r\u1ea5t cao. Ch\u1eafc ch\u1eafn Facebook l\u00e0 k\u00eanh b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng th\u1ec3 b\u1ecf qua khi kinh doanh son m\u00f4i.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 \u0111\u1ed9 tu\u1ed5i, th\u00f3i quen, s\u1edf th\u00edch chung c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u00e2u l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng cao mua h\u00e0ng v\u00e0 c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m chung g\u00ec? Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng fanpage \u0111\u00fang h\u01b0\u1edbng v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

N\u00ean nh\u1edb kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 mua s\u1eafm, m\u1ee5c \u0111\u00edch ch\u00ednh s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd l\u00e0 k\u1ebft n\u1ed1i v\u00e0 chia s\u1ebb. H\u00e3y x\u00e2y d\u1ef1ng Fanpage c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhi\u1ec1u y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng kinh nghi\u1ec7m kinh doanh son m\u00f4i t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng \u0111i tr\u01b0\u1edbc, hy v\u1ecdng nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n thu\u1eadn l\u1ee3i h\u01a1n khi ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

Xem th\u00eam:<\/p>\n