{"id":111452,"date":"2018-01-23T14:56:45","date_gmt":"2018-01-23T07:56:45","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=111452"},"modified":"2018-01-23T14:56:45","modified_gmt":"2018-01-23T07:56:45","slug":"chien-luoc-kinh-doanh-mua-valentine-tuyet-chieu-gianh-trai-tim-khach-hang","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/chien-luoc-kinh-doanh-mua-valentine-tuyet-chieu-gianh-trai-tim-khach-hang\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00f9a Valentine- Tuy\u1ec7t chi\u00eau gi\u00e0nh tr\u00e1i tim kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Valentine (L\u1ec5 t\u00ecnh nh\u00e2n) n\u0103m nay g\u1ea7n nh\u01b0 tr\u00f9ng v\u00e0o d\u1ecbp T\u1ebft Nguy\u00ean \u0110\u00e1n 2018, do \u0111\u00f3 nh\u1eefng c\u1eeda h\u00e0ng chuy\u00ean b\u00e1n qu\u00e0 l\u01b0u ni\u1ec7m, c\u1eeda h\u00e0ng hoa t\u01b0\u01a1i, \u0111\u00e3 r\u1ee5c r\u1ecbch k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng t\u1eeb th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/strong><\/em><\/p>\n

Nhi\u1ec1u ch\u1ee7 c\u1eeda h\u00e0ng \u0111\u00e3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00f9a Valentine ngay b\u00e2y gi\u1edd. Kh\u00f4ng c\u00f2n g\u00f2 b\u00f3 ch\u1ec9 hoa v\u00e0 chocolate n\u1eefa, m\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/em><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00f9a Valentine t\u1eeb qu\u1ea3ng c\u00e1o, tri\u1ec3n khai v\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt b\u1ea1n c\u00f3 th\u1ec3 th\u1eed tr\u01b0\u1edbc ng\u00e0y 14 \u0111\u1ec3 c\u00f3 m\u1ed9t m\u00f9a V-Day b\u1ed9i thu.<\/em><\/p>\n

\"Chi\u1ebfn
Chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00f9a Valentine n\u0103m 2018<\/figcaption><\/figure>\n

1. T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c trong ng\u00e0y l\u1ec5 t\u00ecnh nh\u00e2n<\/h2>\n

C\u0169ng nh\u01b0 nh\u1eefng m\u00f9a l\u1ec5 mua s\u1eafm trong n\u0103m, ng\u00e0y Valentine c\u0169ng s\u1ebd l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/strong><\/em><\/a> cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

Do \u0111\u00f3, h\u00e3y t\u1eadn d\u1ee5ng m\u00f9a l\u1ec5 t\u00ecnh nh\u00e2n n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y kinh doanh, h\u00e3y t\u00edch l\u0169y c\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng cho ng\u00e0y Valentine, bao g\u1ed3m trang s\u1ee9c, thi\u1ec7p ch\u00fac m\u1eebng, chocolate ho\u1eb7c hoa.<\/p>\n

Ngo\u00e0i ra, c\u1ea7n l\u01b0u \u00fd l\u00e0 ng\u00e0y Valentine kh\u00f4ng ch\u1ec9 l\u00e0 ng\u00e0y d\u00e0nh ri\u00eang cho c\u00e1c c\u1eb7p \u0111\u00f4i, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng t\u1eadn d\u1ee5ng ng\u00e0y n\u00e0y \u0111\u1ec3 th\u1ec3 hi\u1ec7n y\u00eau th\u01b0\u01a1ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi th\u00e2n, gia \u0111\u00ecnh b\u1eb1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0103n t\u1ed1i t\u1ea1i nh\u00e0 h\u00e0ng l\u00e3ng m\u1ea1n, ho\u1eb7c xem phim.<\/p>\n

V\u1edbi \u00fd ngh\u0129 \u0111\u00f3, b\u1ea1n h\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c nh\u00e0 h\u00e0ng, r\u1ea1p chi\u1ebfu phim xuy\u00ean su\u1ed1t th\u00e1ng 2, b\u1ea1n c\u00f3 th\u1ec3 t\u1eb7ng k\u00e8m phi\u1ebfu mua qu\u00e0 t\u1eb7ng ho\u1eb7c v\u00e9 xem phim mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng nh\u01b0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0o ng\u00e0y V-Day.<\/p>\n

\"T\u00ecm<\/p>\n

2. \u0110\u01b0a ng\u01b0\u1eddi mua s\u1eafm \u0111\u1ebfn v\u1edbi m\u00f3n qu\u00e0 Valentine ho\u00e0n h\u1ea3o<\/h2>\n

Theo kh\u1ea3o s\u00e1t, 36,4% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi th\u1eeba nh\u1eadn l\u00e0 h\u1ecd s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat n\u1ebfu h\u1ecd t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng m\u00f3n qu\u00e0 ho\u00e0n h\u1ea3o cho ai \u0111\u00f3”.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 khi nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c gi\u00e1 tuy\u1ec7t v\u1eddi l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam ti\u1ec1n n\u1ebfu h\u1ecd t\u00ecm th\u1ea5y m\u00f3n qu\u00e0 ho\u00e0n h\u1ea3o.<\/p>\n

L\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1eafc ch\u1eafn bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong mu\u1ed1n, sau \u0111\u00f3 ti\u1ebfn h\u00e0nh nh\u1eadp h\u00e0ng h\u00f3a, k\u00e8m nh\u1eefng d\u1ecbch v\u1ee5 khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng c\u00e1o cho ng\u00e0y Valentine \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi v\u00e0o c\u1ee7a h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng.<\/p>\n

\u0110\u1eebng qu\u00ean truy\u1ec1n c\u1ea3m h\u1ee9ng mua s\u1eafm cho kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng poster, thi\u1ebft k\u1ebf banner \u0111\u1eb7c s\u1eafc, ng\u1ecdt ng\u00e0o.<\/p>\n

\"\u0110\u01b0a<\/p>\n

3. Tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a m\u1ed9t g\u00f3c ri\u00eang bi\u1ec7t cho m\u00f9a Valentine<\/h2>\n

H\u00e3y truy\u1ec1n t\u1ea3i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi tinh th\u1ea7n ng\u00e0y Valentine. B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc d\u00e0nh ri\u00eang m\u1ed9t g\u00f3c tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a d\u00e0nh ri\u00eang cho ng\u00e0y V-Day, trang tr\u00ed ch\u00fang v\u1edbi gam m\u00e0u ng\u1ecdt ng\u00e0o, k\u00e8m theo nh\u1eefng th\u00f4ng \u0111i\u1ec7p y\u00eau th\u01b0\u01a1ng.<\/p>\n

Ngo\u00e0i ra, \u0111\u1eebng qu\u00ean l\u00e0m cho h\u00e0ng h\u00f3a c\u1ee7a b\u1ea1n th\u1eadt \u0111\u1eb7c bi\u1ec7t, “h\u00e3y t\u00ecm c\u00e1ch l\u00e3ng m\u1ea1n nh\u01b0ng v\u1eabn l\u00e0 b\u1ea1n”. K\u1ebft h\u1ee3p gi\u1eefa s\u1ef1 gi\u1ea3n d\u1ecb v\u00e0 t\u00ecnh y\u00eau n\u1ed3ng ch\u00e1y v\u00e0o c\u00e1ch g\u00f3i qu\u00e0, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u1ebfn t\u1eebng m\u00f3n qu\u00e0 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1edf h\u1eefu.<\/p>\n

\"Tr\u01b0ng<\/p>\n

4. K\u1ec9 ni\u1ec7m nh\u1eefng lo\u1ea1i t\u00ecnh y\u00eau kh\u00e1c nhau<\/h2>\n

Ng\u00e0y Valentine kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 l\u00e3ng m\u1ea1n d\u00e0nh cho c\u00e1c c\u1eb7p \u0111\u00f4i. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi k\u1ec9 ni\u1ec7m t\u00ecnh c\u1ea3m gi\u1eefa h\u1ecd v\u1edbi gia \u0111\u00ecnh ho\u1eb7c b\u1ea1n b\u00e8 c\u0169ng trong kho\u1ea3ng th\u1eddi gian n\u00e0y c\u1ee7a n\u0103m, do \u0111\u00f3, \u0111\u1eebng qu\u00ean n\u00eau b\u1eadt nh\u1eefng lo\u1ea1i t\u00ecnh y\u00eau \u0111\u00f3.<\/p>\n

V\u00ed d\u1ee5:<\/strong><\/em> N\u1ebfu b\u1ea1n \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh t\u1eb7ng phi\u1ebfu mua h\u00e0ng \u0111\u1eb7c bi\u1ec7t cho ng\u00e0y Valentine th\u00ec \u0111\u1eebng qu\u00ean c\u00e2n nh\u1eafc \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/em><\/p>\n

Ngo\u00e0i ra b\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o, theo kh\u1ea3o s\u00e1t, nam gi\u1edbi v\u00e0 n\u1eef gi\u1edbi c\u00f3 th\u00f3i quen mua s\u1eafm kh\u00e1c nhau trong m\u00f9a Valentine, v\u00e0 nam gi\u1edbi chi ti\u00eau nhi\u1ec1u h\u01a1n ph\u1ee5 n\u1eef.<\/p>\n

6. T\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi ti\u1ebfp c\u1eadn h\u1ecd<\/h2>\n

Thay v\u00ec h\u01b0\u1edbng \u0111\u1ebfn ch\u0103m s\u00f3c m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng theo c\u00e1ch nh\u01b0 nhau trong ng\u00e0y Valentine, h\u00e3y nh\u1eafc nh\u1edf nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n quan s\u00e1t, c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c t\u00e2m tr\u1ea1ng, mong mu\u1ed1n c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi t\u01b0 v\u1ea5n m\u00f3n qu\u00e0 ph\u00f9 h\u1ee3p cho h\u1ecd.<\/p>\n

Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng, th\u00e2n thi\u1ec7n v\u00e0 vui v\u1ebb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u1ed1t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/strong><\/em><\/a>, v\u00ec khi ng\u01b0\u1eddi mua s\u1eafm \u0111ang \u1edf trong m\u1ed9t t\u00e2m tr\u1ea1ng x\u1ea5u, h\u1ecd s\u1ebd kh\u00f4ng c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n chia s\u1ebb.<\/p>\n

V\u00ec v\u1eady, \u0111\u1ec3 c\u00f3 m\u1ed9t m\u00f9a “b\u1ed9i thu” v\u00e0o ng\u00e0y Valentine n\u00e0y, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng t\u00edn hi\u1ec7u kh\u00f4ng l\u1eddi c\u1ee7a kh\u00e1ch h\u00e0<\/strong>ng<\/strong><\/em><\/a> b\u1ea1n. N\u1ebfu m\u1ed9t ng\u01b0\u1eddi mua s\u1eafm tr\u00f4ng c\u00f3 v\u1ebb vui v\u1ebb, b\u1ea1n c\u00f3 th\u1ec3 th\u00e2n thi\u1ec7n v\u00e0 t\u00e1n g\u1eabu c\u00f9ng h\u1ecd. N\u1ebfu ng\u01b0\u1eddi mua s\u1eafm \u0111ang trong t\u00e2m tr\u1ea1ng x\u1ea5u, h\u00e3y \u0111\u1ec3 h\u1ecd c\u00f3 th\u1eddi gian t\u1ef1 l\u1ef1a ch\u1ecdn, ch\u1ec9 xu\u1ea5t hi\u1ec7n khi h\u1ecd th\u1eadt s\u1ef1 y\u00eau c\u1ea7u s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb b\u1ea1n.<\/p>\n

\"T\u00ecm<\/p>\n

Xem th\u00eam:<\/p>\n