{"id":111358,"date":"2018-01-17T15:40:56","date_gmt":"2018-01-17T08:40:56","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=111358"},"modified":"2018-03-14T15:55:45","modified_gmt":"2018-03-14T08:55:45","slug":"3-cach-marketing-truyen-mieng-hieu-qua-tu-khach-hang-cua-ban","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/3-cach-marketing-truyen-mieng-hieu-qua-tu-khach-hang-cua-ban\/","title":{"rendered":"3 c\u00e1ch Marketing “truy\u1ec1n mi\u1ec7ng” hi\u1ec7u qu\u1ea3 t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n"},"content":{"rendered":"

Khi nh\u1eafc \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y mua h\u00e0ng, th\u00ec Marketing truy\u1ec1n mi\u1ec7ng lu\u00f4n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng.<\/strong><\/em><\/p>\n

Vi\u1ec7c g\u1eadt \u0111\u1ea7u ho\u1eb7c x\u00e1c nh\u1eadn hi\u1ec7u qu\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1eeb b\u1ea1n b\u00e8 ng\u01b0\u1eddi th\u00e2n, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 d\u00f9ng qua d\u1ecbch v\u1ee5, lu\u00f4n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh h\u01a1n vi\u1ec7c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. T\u1ea1i sao? B\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi c\u00f3 khuynh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng theo c\u00e1c ki\u1ebfn ngh\u1ecb t\u1eeb c\u00e1c ngu\u1ed3n m\u00e0 h\u1ecd bi\u1ebft, th\u00edch v\u00e0 tin t\u01b0\u1edfng.<\/strong><\/em><\/p>\n

H\u01a1n th\u1ebf, marketing truy\u1ec1n mi\u1ec7ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u1eefng chia s\u1ebb sau \u0111\u00e2y c\u1ee7a SUNO<\/a> \u0111\u1ec3 c\u00f3 c\u00e1ch tri\u1ec3n khai ph\u00f9 h\u1ee3p.<\/em><\/p>\n

\""Marketing<\/p>\n

1. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ch\u00ednh v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 ch\u1ecdn l\u1ecdc v\u00e0 nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau \u0111\u1ec3 ti\u1ebfp c\u1eadn, b\u1ea1n c\u1ea7n ph\u1ea3i d\u00e0nh th\u1eddi gian c\u00e2n nh\u1eafc chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi t\u1eebng lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n

C\u1ea7n t\u00ecm hi\u1ec3u xem nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng hay kh\u00f4ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng \u0111o\u1ea1n m\u1ea5t th\u1eddi gian.<\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd r\u1ea5t vui khi gi\u1edbi thi\u1ec7u ho\u1eb7c n\u00f3i chuy\u1ec7n v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y, b\u1ea1n c\u1ea7n xem qua v\u1ec1 c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u0169ng nh\u01b0 l\u1ecbch s\u1eed mua h\u00e0ng, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u00e2y s\u1ebd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n Marketing truy\u1ec1n mi\u1ec7ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

\"\"\"X\u00e1c<\/p>\n

\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng Suno.vn<\/a> gi\u00fap ng\u01b0\u1eddi ch\u1ee7 qu\u1ea3n l\u00fd m\u1ecdi m\u1eb7t c\u1ee7a c\u1eeda h\u00e0ng: t\u1eeb t\u00ednh ti\u1ec1n b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd t\u1ed3n kho h\u00e0ng h\u00f3a, qu\u1ea3n l\u00fd thu chi ti\u1ec1n b\u1ea1c, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 kinh doanh d\u1ec5 d\u00e0ng. SI\u00caU \u0110\u01a0N GI\u1ea2N, r\u1ea5t d\u1ec5 s\u1eed d\u1ee5ng k\u1ec3 c\u1ea3 v\u1edbi ng\u01b0\u1eddi kh\u00f4ng r\u00e0nh m\u00e1y t\u00ednh.<\/em><\/p>\n<\/blockquote>\n

2. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng li\u00ean quan \u0111\u1ebfn m\u1eb7t h\u00e0ng kinh doanh c\u1ee7a b\u1ea1n<\/h2>\n

M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 gi\u00fap c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh (\u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng lo\u1ea1i h\u00ecnh nh\u01b0 kinh doanh qu\u00e1n cafe<\/strong><\/em><\/a>, kinh doanh m\u1ef9 ph\u1ea9m<\/strong><\/em><\/a>, kinh doanh nh\u00e0 h\u00e0ng<\/strong><\/em><\/a>, qu\u00e1n \u0103n,…) n\u1ebfu \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y, ch\u1eafc ch\u1eafn s\u1ebd \u0111em l\u1ea1i th\u00e0nh c\u00f4ng kinh doanh ngo\u00e0i mong \u0111\u1ee3i cho ch\u1ee7 c\u1eeda h\u00e0ng.<\/p>\n

Hi\u1ec7n nay, b\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c k\u00eanh x\u00e3 h\u1ed9i nh\u01b0 Facebook, Zalo,.. \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ecm \u0111\u00fang ng\u01b0\u1eddi \u0111\u1ec3 h\u1ee3p t\u00e1c.<\/p>\n

H\u00e3y c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u1edf m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ec3 truy\u1ec1n b\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ph\u00e1t \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb ch\u00ednh nh\u1eefng kh\u00e1ch h\u00e0ng v\u1ed1n c\u00f3 c\u1ee7a m\u00ecnh, k\u00e8m theo \u0111\u00f3 l\u00e0 nh\u1eefng tri \u00e2n, \u01b0u \u0111\u00e3i c\u00f3 gi\u00e1 tr\u1ecb d\u00e0nh cho th\u00e0nh qu\u1ea3 kh\u00e1ch h\u00e0ng b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

M\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd tr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch Marketing truy\u1ec1n mi\u1ec7ng, \u0111\u00f3 l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t th\u1eadt k\u0129 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u1ec1 l\u1ecbch s\u1eed mua h\u00e0ng (s\u1ea3n ph\u1ea9m \u01b0a th\u00edch, t\u1ea7n su\u1ea5t mua h\u00e0ng), m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c,…<\/p>\n

T\u1eeb \u0111\u00f3 khoanh v\u00f9ng \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, khuy\u1ebfn kh\u00edch h\u1ecd tham gia th\u00f4ng qua c\u00e1c ph\u1ea7n th\u01b0\u1edfng, \u01b0u \u0111\u00e3i.<\/p>\n

\"S\u1eed<\/p>\n

3. T\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng vi m\u00f4<\/h2>\n

\u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u1ed5 bi\u1ebfn, khi s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 c\u00e1c k\u00eanh x\u00e3 h\u1ed9i \u0111ang chi\u1ebfm \u01b0u th\u1ebf.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 y\u00eau c\u1ea7u m\u1ed9t s\u1ef1 h\u1ee3p t\u00e1c, \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Theo kh\u1ea3o s\u00e1t, nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u1edf m\u1ee9c \u0111\u1ed9 vi m\u00f4 n\u00e0y cung c\u1ea5p t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n 60% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i l\u1edbn v\u1edbi t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn.<\/p>\n

T\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady? M\u1ed9t l\u00fd do c\u00f3 th\u1ec3 l\u00fd gi\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng vi m\u00f4 \u0111\u01b0\u1ee3c xem l\u00e0 “b\u1ea1n \u0111\u1ed3ng h\u00e0nh” h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 v\u00ec v\u1eady nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd c\u0169ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec h\u1ecd chia s\u1ebb.<\/p>\n

\u0110\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb, ch\u1ec9 c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c. Marketing truy\u1ec1n mi\u1ec7ng c\u0169ng v\u1eady. V\u00e0 tr\u00ean th\u1ef1c t\u1ebf r\u1ea5t \u00edt ng\u01b0\u1eddi tin t\u01b0\u1edfng\u00a0m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng l\u00e0 m\u1ed9t fan h\u00e2m m\u1ed9 th\u1eadt s\u1ef1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3.<\/p>\n

Do \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n