{"id":110422,"date":"2017-11-24T16:02:59","date_gmt":"2017-11-24T09:02:59","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=110422"},"modified":"2017-12-15T09:04:50","modified_gmt":"2017-12-15T02:04:50","slug":"5-bai-hoc-tu-cau-chuyen-kinh-doanh-cua-ty-phu-jack-ma","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/5-bai-hoc-tu-cau-chuyen-kinh-doanh-cua-ty-phu-jack-ma\/","title":{"rendered":"5 b\u00e0i h\u1ecdc t\u1eeb c\u00e2u chuy\u1ec7n kinh doanh c\u1ee7a t\u1ef7 ph\u00fa Jack Ma"},"content":{"rendered":"<p><em><strong>T\u1eeb m\u1ed9t th\u1ea7y gi\u00e1o ngh\u00e8o tr\u1edf th\u00e0nh th\u00e0nh t\u1ef7 ph\u00fa gi\u00e0u c\u00f3 nh\u1ea5t nh\u00ec Trung Qu\u1ed1c. C\u00e2u chuy\u1ec7n kinh doanh th\u00e0nh c\u00f4ng c\u1ee7a Jack Ma tr\u1edf th\u00e0nh b\u00e0i h\u1ecdc h\u1eefu \u00edch trong cu\u1ed9c s\u1ed1ng v\u00e0 s\u1ef1 nghi\u1ec7p cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/strong><\/em><\/p>\n<figure id=\"attachment_110445\" aria-describedby=\"caption-attachment-110445\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-110445 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/5-bai-hoc-tu-cau-chuyen-kinh-doanh-cua-ty-phu-jack-ma-e1511512663879.jpg\" alt=\"C\u00e2u chuy\u1ec7n kinh doanh hay\" width=\"600\" height=\"338\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/5-bai-hoc-tu-cau-chuyen-kinh-doanh-cua-ty-phu-jack-ma-e1511512663879.jpg 600w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/5-bai-hoc-tu-cau-chuyen-kinh-doanh-cua-ty-phu-jack-ma-e1511512663879-107x60.jpg 107w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-110445\" class=\"wp-caption-text\"><em>C\u00e2u chuy\u1ec7n kinh doanh hay c\u1ee7a Jack Ma<\/em><\/figcaption><\/figure>\n<h2>1. Hi\u1ec7n th\u1ef1c h\u00f3a \u01b0\u1edbc m\u01a1 c\u1ee7a b\u1ea1n<\/h2>\n<p>Jack Ma cho bi\u1ebft, khi \u00f4ng tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng kinh doanh tr\u00ean internet cho 24 ng\u01b0\u1eddi b\u1ea1n c\u1ee7a m\u00ecnh, c\u00f3 t\u1edbi 23 ng\u01b0\u1eddi b\u1ea3o v\u1edbi \u00f4ng h\u00e3y qu\u00ean \u00fd t\u01b0\u1edfng \u0111\u00f3 \u0111i. Ch\u1ec9 c\u00f3 m\u1ed9t 1 ng\u01b0\u1eddi duy nh\u1ea5t n\u00f3i: \u201cJack, n\u1ebfu mu\u1ed1n, anh c\u1ee9 th\u1eed l\u00e0m \u0111i. N\u1ebfu kh\u00f4ng \u1ed5n th\u00ec h\u00e3y quay \u0111\u1ea7u\u201d.<\/p>\n<p>Tuy nhi\u00ean, \u00f4ng v\u1eabn ki\u00ean tr\u00ec theo \u0111u\u1ed5i \u01b0\u1edbc m\u01a1 c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u00f9ng v\u00e0 \u0111\u00e3 ch\u1ea1m \u0111\u1ebfn th\u00e0nh c\u00f4ng. Jack chia s\u1ebb: \u201cH\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng y\u00eau th\u00edch v\u00e0o bu\u1ed5i t\u1ed1i, nh\u01b0ng khi th\u1ee9c d\u1eady v\u00e0o s\u00e1ng h\u00f4m sau, h\u1ecd l\u1ea1i quay l\u1ea1i v\u1edbi c\u00f4ng vi\u1ec7c th\u01b0\u1eddng ng\u00e0y. Ch\u00fang ta ph\u1ea3i l\u00e0m \u0111i\u1ec1u g\u00ec kh\u00e1c bi\u1ec7t \u0111i ch\u1ee9\u201d.<\/p>\n<h2>2. Th\u1ea5t b\u1ea1i &#8230; l\u00e0 chuy\u1ec7n \u0111\u01b0\u01a1ng nhi\u00ean<\/h2>\n<p>Th\u00e0nh c\u00f4ng c\u1ee7a t\u1eadp \u0111o\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Alibaba \u0111\u00e3 \u0111\u01b0a Jack Ma tr\u1edf th\u00e0nh t\u1ef7 ph\u00fa gi\u00e0u c\u00f3 nh\u1ea5t nh\u00ec Trung Qu\u1ed1c. Tuy nhi\u00ean, \u00edt ai bi\u1ebft r\u1eb1ng tr\u01b0\u1edbc \u0111\u00f3 \u00f4ng \u0111\u00e3 g\u1eb7p kh\u00f4ng \u00edt th\u1ea5t b\u1ea1i.\u00a0ChinaPages l\u00e0 c\u00f4ng ty kh\u1edfi nhi\u1ec7p \u0111\u01b0\u1ee3c Jack Ma th\u00e0nh l\u1eadp tr\u01b0\u1edbc Alibaba nh\u01b0ng n\u00f3 l\u1ea1i th\u1ea5t b\u1ea1i ho\u00e0n to\u00e0n. Ngay c\u1ea3 Alibaba c\u0169ng \u0111\u00e3 v\u1ea5p ph\u1ea3i th\u1ea5t b\u1ea1i khi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm.<\/p>\n<p>C\u00e2u chuy\u1ec7n kinh doanh c\u1ee7a Jack Ma cho th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi t\u00e0i gi\u1ecfi nh\u1ea5t, th\u00e0nh c\u00f4ng nh\u1ea5t c\u0169ng kh\u00f4ng \u00edt l\u1ea7n g\u1eb7p ph\u1ea3i th\u1ea5t b\u1ea1i. \u0110\u00f3 l\u00e0 chuy\u1ec7n b\u00ecnh th\u01b0\u1eddng. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ea1n ph\u1ea3i v\u01b0\u1ee3t nh\u1eefng kh\u00f3 kh\u0103n, th\u1ea5t b\u1ea1i ban \u0111\u1ea7u. Kh\u00f4ng ng\u1eebng ki\u00ean tr\u00ec v\u00e0 nh\u1eabn n\u1ea1i bi\u1ebfn gi\u1ea5c m\u01a1 c\u1ee7a m\u00ecnh th\u00e0nh s\u1ef1 th\u1eadt.<\/p>\n<figure id=\"attachment_110447\" aria-describedby=\"caption-attachment-110447\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-110447 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/5-bai-hoc-tu-cau-chuyen-kinh-doanh-cua-ty-phu-jack-ma-2-e1511512733501.jpg\" alt=\"C\u00e2u chuy\u1ec7n kinh doanh th\u00e0nh c\u00f4ng\" width=\"600\" height=\"332\" \/><figcaption id=\"caption-attachment-110447\" class=\"wp-caption-text\"><em>B\u00e0i h\u1ecdc kinh doanh th\u00e0nh c\u00f4ng t\u1eeb c\u00e2u chuy\u1ec7n c\u1ee7a Jack Ma<\/em><\/figcaption><\/figure>\n<h2>3. H\u00e3y chu\u1ea9n b\u1ecb tr\u01b0\u1edbc m\u1ecdi k\u1ebf ho\u1ea1ch kinh doanh<\/h2>\n<p>Trong n\u0103m 2000, Jack Ma v\u1eeba ho\u00e0n th\u00e0nh m\u1ed9t v\u00f2ng huy \u0111\u1ed9ng v\u1ed1n cho Alibaba ngay l\u00fac c\u01a1n b\u00f9ng n\u1ed5 c\u1ed5 phi\u1ebfu d\u00e2ng cao. Sau \u0111\u00f3, Jack v\u1eabn quy\u1ebft \u0111\u1ecbnh t\u1ed5 ch\u1ee9c th\u00eam m\u1ed9t v\u00f2ng huy \u0111\u1ed9ng v\u1ed1n kh\u00e1c t\u1eeb Softbank nh\u1eb1m \u0111\u1ea3m b\u1ea3o an to\u00e0n cho c\u00f4ng ty.<\/p>\n<p>V\u00e0i th\u00e1ng sau \u0111\u00f3, bong b\u00f3ng internet b\u1ecb v\u1ee1 (bong b\u00f3ng internet ch\u1ec9 s\u1ef1 t\u0103ng gi\u00e1 nhanh ch\u00f3ng c\u1ee7a c\u1ed5 phi\u1ebfu c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Internet), h\u00e0ng lo\u1ea1t starup c\u0169ng tr\u01b0\u1ee3t ng\u00e3 theo. Tuy nhi\u00ean, Alibaba v\u1eabn \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u1edd t\u1ea7m nh\u00ecn xa t\u1ed5 ch\u1ee9c huy \u0111\u1ed9ng v\u1ed1n ngay c\u1ea3 khi c\u00f4ng ty kh\u00f4ng c\u1ea7n ti\u1ec1n.<\/p>\n<p>\u0110\u01b0\u01a1ng nhi\u00ean, t\u00f9y v\u00e0o t\u00ecnh tr\u1ea1ng th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn kho\u1ea3n \u0111\u1ea7u t\u01b0 trong t\u1eebng th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p. Tuy nhi\u00ean \u0111\u1ec3 b\u1ea3o v\u1ec7 c\u00f4ng ty \u1edf ng\u01b0\u1ee1ng an to\u00e0n b\u1ea1n ph\u1ea3i lu\u00f4n chu\u1ea9n b\u1ecb th\u1eadt k\u1ef9 cho t\u01b0\u01a1ng lai. V\u00ec m\u1ecdi th\u1ee9 \u0111i\u1ec1u c\u00f3 th\u1ec3 thay \u0111\u1ed5i, th\u1ecb tr\u01b0\u1eddng lu\u00f4n t\u00ecm \u1ea9n nh\u1eefng r\u1ee7i ro kh\u00f4ng bi\u1ebft tr\u01b0\u1edbc.<\/p>\n<h2>4. \u0110\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 b\u1eb1ng ch\u00ednh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecd<\/h2>\n<p>Ebay l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t c\u1ee7a Alibaba trong qu\u00e1 kh\u1ee9 v\u00e0 c\u1ea3 hi\u1ec7n t\u1ea1i. Jack Ma bi\u1ebft \u00f4ng kh\u00f4ng \u0111\u1ee7 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ec3 ch\u1ea1y \u0111ua marketing v\u1edbi Ebay. V\u00ec v\u1eady, \u00f4ng \u0111\u00e3 t\u1eadn d\u1ee5ng ch\u00ednh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111\u00e1nh l\u1ea1i h\u1ecd.<\/p>\n<p>M\u1ed7i khi Ebay n\u00f3i v\u1ec1 c\u00e1ch h\u1ecd s\u1ebd \u0111\u00e1nh b\u1ea1i Alibaba nh\u01b0 th\u1ebf n\u00e0o th\u00ec ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00e1n ti\u1ebfp bi\u1ebft \u0111\u1ebfn v\u00e0 t\u00f2 m\u00f2 v\u1ec1 c\u00f4ng ty. Jack Ma \u0111\u00e3 kh\u00f4n kh\u00e9o s\u1eed d\u1ee5ng ch\u00ednh ngu\u1ed3n l\u1ef1c c\u1ee7a Ebay \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n cho Alibaba.<\/p>\n<p>D\u0129 nhi\u00ean, trong c\u00e2u chuy\u1ec7n kinh doanh m\u01b0\u1ee3n \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 PR cho c\u00f4ng ty t\u1eeb Jack Ma. B\u1ea1n ph\u1ea3i ch\u1eafc ch\u1eafn m\u00ecnh c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi \u0111\u00f3 s\u1ee9c m\u1ea1nh truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 c\u00f4ng c\u1ee5 marketing tuy\u1ec7t v\u1eddi cho b\u1ea1n.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-110446 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/5-bai-hoc-tu-cau-chuyen-kinh-doanh-cua-ty-phu-jack-ma-1-e1511512771108.jpg\" alt=\"C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a Alibaba\" width=\"600\" height=\"337\" \/><\/p>\n<h2>5. \u0110\u1eebng c\u1ed1 kinh doanh m\u1ecdi th\u1ee9<\/h2>\n<p>Theo quan \u0111i\u1ec3m c\u1ee7a Jack Ma kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00f4ng ty l\u1edbn l\u00e0 m\u1ed9t c\u00f4ng ty t\u1ed1t. \u00d4ng n\u00f3i: &#8220;R\u1ea5t nhi\u1ec1u c\u00f4ng ty nh\u1ecf \u0111\u01b0a m\u1ecdi th\u1ee9 h\u1ecd c\u00f3 v\u00e0o vi\u1ec7c kinh doanh. V\u00e0 n\u1ebfu h\u1ea1nh ph\u00fac c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi vi\u1ec7c m\u00ecnh l\u00e0m t\u1ed1t \u0111\u1ebfn m\u1ee9c n\u00e0o, h\u1ecd s\u1ebd ph\u1ea3i ch\u1ecbu r\u1ea5t nhi\u1ec1u \u00e1p l\u1ef1c&#8221;.<\/p>\n<p>H\u00e3y th\u1eed l\u00e0m cho nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac, kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac, v\u00e0 t\u1ef1 b\u1ea3n th\u00e2n th\u1ea5y h\u1ea1nh ph\u00fac. Khi \u0111\u00f3, vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n s\u1ebd b\u1ec1n v\u1eefng.<\/p>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><a href=\"https:\/\/suno.vn\/blog\/chuyen-kinh-doanh-cau-chuyen-ve-3-lanh-chua\/\" target=\"_blank\" rel=\"noopener\">Chuy\u1ec7n kinh doanh \u2013 c\u00e2u chuy\u1ec7n v\u1ec1 3 l\u00e3nh ch\u00faa<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/bai-hoc-kinh-doanh-tu-nhung-cau-chuyen-nho\/\" target=\"_blank\" rel=\"noopener\">B\u00e0i h\u1ecdc kinh doanh t\u1eeb nh\u1eefng c\u00e2u chuy\u1ec7n nh\u1ecf<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/5-bai-hoc-tu-cuon-sach-nhung-cuoc-phieu-luu-trong-kinh-doanh\/\" target=\"_blank\" rel=\"noopener\">5 b\u00e0i h\u1ecdc t\u1eeb cu\u1ed1n s\u00e1ch \u201cNh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh\u201d<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u1eeb m\u1ed9t th\u1ea7y gi\u00e1o ngh\u00e8o tr\u1edf th\u00e0nh th\u00e0nh t\u1ef7 ph\u00fa gi\u00e0u c\u00f3 nh\u1ea5t nh\u00ec Trung Qu\u1ed1c. C\u00e2u chuy\u1ec7n kinh doanh th\u00e0nh c\u00f4ng c\u1ee7a Jack Ma tr\u1edf th\u00e0nh b\u00e0i h\u1ecdc h\u1eefu \u00edch trong cu\u1ed9c s\u1ed1ng v\u00e0 s\u1ef1 nghi\u1ec7p cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. 1. Hi\u1ec7n th\u1ef1c h\u00f3a \u01b0\u1edbc m\u01a1 c\u1ee7a b\u1ea1n Jack Ma cho bi\u1ebft, khi [&#8230;]\n","protected":false},"author":101017,"featured_media":110445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[467,923,924],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 b\u00e0i h\u1ecdc t\u1eeb c\u00e2u chuy\u1ec7n kinh doanh c\u1ee7a t\u1ef7 ph\u00fa Jack Ma<\/title>\n<meta name=\"description\" content=\"T\u1eeb m\u1ed9t th\u1ea7y gi\u00e1o ngh\u00e8o tr\u1edf th\u00e0nh th\u00e0nh t\u1ef7 ph\u00fa gi\u00e0u c\u00f3 nh\u1ea5t nh\u00ec Trung Qu\u1ed1c. 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