{"id":110393,"date":"2017-11-23T17:06:09","date_gmt":"2017-11-23T10:06:09","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=110393"},"modified":"2017-12-15T09:14:05","modified_gmt":"2017-12-15T02:14:05","slug":"5-bai-hoc-tu-cuon-sach-nhung-cuoc-phieu-luu-trong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/5-bai-hoc-tu-cuon-sach-nhung-cuoc-phieu-luu-trong-kinh-doanh\/","title":{"rendered":"5 b\u00e0i h\u1ecdc t\u1eeb cu\u1ed1n s\u00e1ch &#8220;Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh&#8221;"},"content":{"rendered":"<p><em><strong>Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh l\u00e0 quy\u1ec3n s\u00e1ch t\u00e2m \u0111\u1eafc c\u1ee7a Bill Gates v\u00e0\u00a0&#8220;huy\u1ec1n tho\u1ea1i \u0111\u1ea7u t\u01b0&#8221; Warren Buffett. Quy\u1ec3n s\u00e1ch n\u00f3i v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh \u0111i\u1ec3n \u1edf ph\u1ed1 Wall l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft sau \u0111\u00f3.<\/strong><\/em><\/p>\n<figure id=\"attachment_110403\" aria-describedby=\"caption-attachment-110403\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-110403 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/5-bai-hoc-tu-cuon-sach-nhung-cuoc-phieu-luu-trong-kinh-doanh-e1511427931563.jpg\" alt=\"nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh\" width=\"600\" height=\"400\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/5-bai-hoc-tu-cuon-sach-nhung-cuoc-phieu-luu-trong-kinh-doanh-e1511427931563.jpg 600w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/5-bai-hoc-tu-cuon-sach-nhung-cuoc-phieu-luu-trong-kinh-doanh-e1511427931563-90x60.jpg 90w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-110403\" class=\"wp-caption-text\"><\/em> <em>&#8220;Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh&#8221; l\u00e0 quy\u1ec3n s\u00e1ch &#8220;g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng c\u1ee7a Bill Gates<\/em><\/figcaption><\/figure>\n<p>Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh (T\u00ean ti\u1ebfng Anh l\u00e0 Business Adventures) bao g\u1ed3m 12 c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb t\u1eeb ph\u1ed1 Wall l\u00f4i cu\u1ed1n \u0111\u1ecdc gi\u1ea3 t\u1eeb trang \u0111\u1ea7u \u0111\u1ebfn trang cu\u1ed1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc kinh doanh \u0111\u1eaft gi\u00e1 nh\u1ea5t \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb quy\u1ec3n s\u00e1ch n\u00e0y.<\/p>\n<h2>1. Ng\u01b0\u1eddi \u0111\u1ed5i m\u1edbi c\u1ea7n ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi<\/h2>\n<p>T\u00e1c gi\u1ea3 \u0111\u00e3 ghi ch\u00e9p l\u1ea1i b\u00e0i b\u00e1o mang t\u1ef1a \u0111\u1ec1 &#8220;Xerox Xerox Xerox Xerox&#8221;. N\u00f3i v\u1ec1 c\u00e1ch Xerox tuy\u1ec3n d\u1ee5ng nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u00e1y in Xerox thay th\u1ebf cho m\u00e1y in r\u00f4n\u00ea\u00f4.<\/p>\n<p>N\u0103m 1960, Xerox \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng l\u00e0m thay \u0111\u1ed5i c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a m\u1ecdi v\u0103n ph\u00f2ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. N\u0103m n\u0103m sau ng\u00e0y ra m\u1eb7t, Xerox c\u00e1n m\u1ed1c doanh thu ng\u1ea5t ng\u01b0\u1ee1ng 500 tri\u1ec7u USD.<\/p>\n<p>V\u00e0o th\u1eadp ni\u00ean 70, nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 b\u1eaft \u0111\u1ea7u tung ra m\u00e1y photocopy. Trong khi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a Xerox l\u1ea1i ng\u1ee7 qu\u00ean trong chi\u1ebfn th\u1eafng. Th\u00e1i \u0111\u1ed9 n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn nh\u1eefng kho\u1ea3ng l\u1ed7 kh\u1ed5ng l\u1ed3 cho Xerox v\u1ec1 sau.<\/p>\n<h2>2. Kh\u00f4ng tung ra s\u1ea3n ph\u1ea9m khi n\u00f3 ch\u01b0a s\u1eb5n s\u00e0ng<\/h2>\n<p>Nh\u00e0 s\u00e1ng l\u1eadp Xerox &#8211; Joseph C. Wilson th\u1eeba k\u1ebf c\u00f4ng ty The Haloid Photographic Company v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1940. Sau ph\u00e1t minh c\u1ee7a nh\u00e0 v\u1eadt l\u00fd Chester Carlson v\u1ec1 m\u00e1y in \u0111i\u1ec7n t\u1eed. Wilson h\u1ee3p t\u00e1c v\u1edbi Carlson v\u00e0 c\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh bi\u1ebfn th\u00ed nghi\u1ec7m n\u00e0y th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 v\u0103n ph\u00f2ng d\u1ec5 s\u1eed d\u1ee5ng.<\/p>\n<p>M\u00e3i \u0111\u1ebfn n\u0103m 1958, Wilson m\u1edbi \u0111\u1ed5i t\u00ean c\u00f4ng ty th\u00e0nh Haloid Xerox. \u00d4ng c\u0169ng \u0111\u1eb7t l\u1ea1i t\u00ean cho s\u1ea3n ph\u1ea9m l\u00e0 xerography \u00fd ch\u1ec9 c\u00f4ng c\u1ee5 cho qu\u00e1 tr\u00ecnh sao ch\u00e9p. S\u1ea3n ph\u1ea9m v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n<p>H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb c\u1ee7a c\u00f4ng ty nhi\u1ec1u l\u1ea7n lo l\u1eafng r\u1eb1ng h\u1ecd kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, Xerrox 914 tr\u1edf th\u00e0nh l\u1eddi gi\u1ea3i \u0111\u00e1p ho\u00e0n h\u1ea3o cho m\u1ecdi nghi ng\u1edd tr\u01b0\u1edbc \u0111\u00f3. Xerrox 914 \u0111\u00e3 mang v\u1ec1 75 tri\u1ec7u USD, gi\u00fap Xerox tr\u1edf th\u00e0nh c\u00e1i t\u00ean l\u1edbn trong ng\u00e0nh c\u00f4ng nghi\u1ec7p thi\u1ebft b\u1ecb in \u1ea5n v\u0103n ph\u00f2ng.<\/p>\n<h2>3. X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p r\u1ea5t quan tr\u1ecdng<\/h2>\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m nh\u1eefng n\u0103m 1960, Wilson \u0111\u00e3 cho r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 r\u1ea5t quan tr\u1ecdng. \u00d4ng cho r\u1eb1ng m\u00ecnh ph\u1ea3i c\u00f3 nhi\u1ec7m v\u1ee5 t\u1eb7ng ti\u1ec1n cho c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n v\u00e0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u1ed3ng th\u1eddi \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 ti\u1ebfn b\u1ed9.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y r\u1ea5t kh\u00f4ng ph\u1ed5 bi\u1ebfn v\u00e0o nh\u1eefng n\u0103m 1960. \u00dd t\u01b0\u1edfng c\u1ee7a Wilson v\u1ea5p ph\u1ea3i nhi\u1ec1u s\u1ef1 ph\u1ea3n \u0111\u1ed1i. Ng\u00e0y nay, v\u0103n h\u00f3a doanh nghi\u1ec7p &#8220;t\u1eeb thi\u1ec7n&#8221; ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i. Ngo\u00e0i m\u1ee5c \u0111\u00edch gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c, h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n t\u1ed1t h\u01a1n. \u0110\u00e2y l\u00e0 c\u00e1ch PR qu\u00e1 t\u1ed1t \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty l\u1ef1a ch\u1ecdn.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-110404 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/5-bai-hoc-tu-cuon-sach-nhung-cuoc-phieu-luu-trong-kinh-doanh-1-e1511428005561.jpg\" alt=\"nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh\" width=\"600\" height=\"928\" \/><\/p>\n<h2>4. \u0110\u1eebng \u0111\u1ec3 c\u00e1i t\u00f4i l\u1ea5n \u00e1t trong nghi\u00ean c\u1ee9u<\/h2>\n<p>M\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong quy\u1ec3n Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh l\u00e0 v\u1ec1 d\u00f2ng xe Ford Edsel. M\u1eabu xe \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 s\u1ea3n ph\u1ea9m t\u1ec7 h\u1ea1i nh\u1ea5t trong l\u1ecbch s\u1eed h\u00e3ng Ford.<\/p>\n<p>Tr\u01b0\u1edbc khi cho ra m\u1eaft d\u00f2ng xe n\u00e0y, Ford \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh nghi\u00ean c\u1ee9u k\u1ef9 c\u00e0ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau t\u1ea7ng l\u1edbp trung l\u01b0u M\u1ef9. H\u1ecd \u0111\u00e3 d\u00e0nh ra 2 n\u0103m \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 l\u00ean \u00fd t\u01b0\u1edfng th\u1eed nghi\u1ec7m.<\/p>\n<p>Tuy nhi\u00ean, cu\u1ed1i c\u00f9ng Ford l\u1ea1i quy\u1ebft \u0111\u1ecbnh tung ra d\u00f2ng Edsel v\u1edbi 18 bi\u1ebfn th\u1ec3 ho\u00e0n to\u00e0n kh\u00f4ng nh\u1eafm \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 n\u00e0o. H\u1ecd v\u1eabn l\u00e0m theo \u00fd mu\u1ed1n c\u1ee7a m\u00ecnh. K\u1ebft qu\u1ea3 Edsel tr\u1edf th\u00e0nh m\u1ed9t th\u1ea3m h\u1ecda c\u1ee7a h\u00e3ng xe l\u1eebng danh.<\/p>\n<h2>5. Ch\u1ea5p nh\u1eadn th\u1ea5t b\u1ea1i, h\u1ecdc h\u1ecfi v\u00e0 ti\u1ebfn l\u00ean<\/h2>\n<p>B\u1ea5t ch\u1ea5p nh\u1eefng sai l\u1ea7m c\u1ee7a ban l\u00e3nh \u0111\u1ea1o li\u00ean quan \u0111\u1ebfn d\u00f2ng xe Edsel. T\u00e1c gi\u1ea3 c\u1ee7a\u00a0Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh cho r\u1eb1ng kh\u00f4ng ai nh\u1eadn tr\u00e1ch nhi\u1ec7m v\u1ec1 th\u1ea5t b\u1ea1i n\u00e0y l\u1ea1i l\u00e0 chuy\u1ec7n h\u1ebft s\u1ee9c \u0111\u00fang \u0111\u1eafn.<\/p>\n<p>Th\u1eadm ch\u00ed, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a Edsel c\u00f2n n\u00f3i r\u1eb1ng: \u201cM\u1ecdi ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng th\u1eadt k\u1ef3 l\u1ea1. Nh\u1eefng g\u00ec h\u1ecd li\u00ean t\u1ee5c mua trong nh\u1eefng n\u0103m qua \u0111\u00e3 khuy\u1ebfn kh\u00edch ng\u00e0nh \u00f4t\u00f4 t\u1ea1o ra ch\u00ednh x\u00e1c m\u1eabu Edsel. Ford \u0111\u00e3 tung ra m\u1eabu xe cho kh\u00e1ch h\u00e0ng v\u00e0 h\u1ecd l\u1ea1i t\u1eeb ch\u1ed1i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng n\u00ean h\u00e0nh \u0111\u1ed9ng nh\u01b0 v\u1eady m\u1edbi ph\u1ea3i.\u201d<\/p>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><a href=\"https:\/\/suno.vn\/blog\/sach-hay-ve-kinh-doanh-nhung-cuon-sach-hay-khong-nen-bo-qua\/\" target=\"_blank\" rel=\"noopener\">S\u00e1ch hay v\u1ec1 kinh doanh \u2013 Nh\u1eefng cu\u1ed1n s\u00e1ch hay kh\u00f4ng n\u00ean b\u1ecf qua<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/nhung-quyen-sach-hay-dan-kinh-doanh-nen-doc\/\" target=\"_blank\" rel=\"noopener\">Nh\u1eefng quy\u1ec3n s\u00e1ch hay d\u00e2n kinh doanh n\u00ean \u0111\u1ecdc<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/bai-hoc-kinh-doanh-cach-xay-dung-chinh-sach-ban-hang-cua-coca\/\" target=\"_blank\" rel=\"noopener\">[B\u00e0i h\u1ecdc kinh doanh] C\u00e1ch x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng c\u1ee7a Coca Cola<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh l\u00e0 quy\u1ec3n s\u00e1ch t\u00e2m \u0111\u1eafc c\u1ee7a Bill Gates v\u00e0\u00a0&#8220;huy\u1ec1n tho\u1ea1i \u0111\u1ea7u t\u01b0&#8221; Warren Buffett. Quy\u1ec3n s\u00e1ch n\u00f3i v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh \u0111i\u1ec3n \u1edf ph\u1ed1 Wall l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft sau \u0111\u00f3. Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh (T\u00ean ti\u1ebfng Anh l\u00e0 Business Adventures) [&#8230;]\n","protected":false},"author":101017,"featured_media":110403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[466,919,920,528],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 b\u00e0i h\u1ecdc t\u1eeb cu\u1ed1n s\u00e1ch &quot;Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh&quot;<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh l\u00e0 quy\u1ec3n s\u00e1ch t\u00e2m \u0111\u1eafc c\u1ee7a Bill Gates v\u00e0\u00a0&quot;Warren Buffett. Quy\u1ec3n s\u00e1ch n\u00f3i v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh \u0111i\u1ec3n \u1edf ph\u1ed1 Wall\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/5-bai-hoc-tu-cuon-sach-nhung-cuoc-phieu-luu-trong-kinh-doanh\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 b\u00e0i h\u1ecdc t\u1eeb cu\u1ed1n s\u00e1ch &quot;Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh&quot;\" \/>\n<meta property=\"og:description\" content=\"Nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u trong kinh doanh l\u00e0 quy\u1ec3n s\u00e1ch t\u00e2m \u0111\u1eafc c\u1ee7a Bill Gates v\u00e0\u00a0&quot;Warren Buffett. 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