{"id":110359,"date":"2017-11-22T17:15:45","date_gmt":"2017-11-22T10:15:45","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=110359"},"modified":"2017-12-15T09:13:00","modified_gmt":"2017-12-15T02:13:00","slug":"nghe-thuat-ban-hang-bac-cao-cua-vua-ban-le-walmart","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-hang-bac-cao-cua-vua-ban-le-walmart\/","title":{"rendered":"Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao c\u1ee7a &#8220;vua b\u00e1n l\u1ebb&#8221; Walmart"},"content":{"rendered":"<p><em><strong>Tr\u1ea3i qua m\u1ea5y th\u1eadp k\u1ef7 ph\u00e1t tri\u1ec3n, Walmart\u00a0tr\u1edf th\u00e0nh t\u1eadp \u0111o\u00e0n si\u00eau th\u1ecb th\u00e0nh c\u00f4ng nh\u1ea5t trong l\u1ecbch s\u1eed n\u01b0\u1edbc M\u1ef9. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh n\u00ean ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao c\u1ee7a h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ed1 1 th\u1ebf gi\u1edbi &#8211; Walmart.<\/strong><\/em><\/p>\n<figure id=\"attachment_110379\" aria-describedby=\"caption-attachment-110379\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-110379 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/nghe-thuat-ban-hang-bac-cao-cua-vua-ban-le-walmart-1-e1511341931383.jpg\" alt=\"5 y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh n\u00ean ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao c\u1ee7a Walmart\" width=\"600\" height=\"400\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/nghe-thuat-ban-hang-bac-cao-cua-vua-ban-le-walmart-1-e1511341931383.jpg 600w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/nghe-thuat-ban-hang-bac-cao-cua-vua-ban-le-walmart-1-e1511341931383-90x60.jpg 90w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-110379\" class=\"wp-caption-text\"><em>5 y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh n\u00ean ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao c\u1ee7a Walmart<\/em><\/figcaption><\/figure>\n<h2>1. B\u00e1n nhi\u1ec1u h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb<\/h2>\n<p>Sam Walton &#8211; Ng\u01b0\u1eddi s\u00e1ng l\u1eadp Walmart \u0111\u00e3 n\u00f3i: \u201c\u0110\u1eebng bao gi\u1edd ng\u01b0ng ngh\u0129 c\u00e1ch ti\u1ebft ki\u1ec7m. H\u00e3y ti\u1ebft ki\u1ec7m cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 cho ch\u00ecnh b\u1ea3n th\u00e2n m\u00ecnh&#8221;. Cho \u0111\u1ebfn hi\u1ec7n nay d\u00f9 Walmart \u0111\u00e3 tr\u1edf &#8220;g\u00e3 kh\u1ed5ng l\u1ed3&#8221; trong ngh\u00e0nh b\u00e1n l\u1ebb nh\u01b0ng m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty ch\u01b0a bao gi\u1edd l\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Walmart l\u00e0 b\u00e1n nhi\u1ec1u h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb s\u1ebd thu l\u1ee3i h\u01a1n l\u00e0 b\u00e1n h\u00e0ng \u00edt v\u1edbi gi\u00e1 cao. Walmart n\u1ed5i ti\u1ebfng l\u00e0 b\u00e1n h\u00e0ng h\u1ea1 gi\u00e1, h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 thu nh\u1eadp th\u1ea5p v\u00e0 trung b\u00ecnh. Hi\u1ec7n nay, c\u00f4ng ty \u0111\u00e3 ph\u00e2n t\u00e1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 thu nh\u1eadp cao. H\u1ecd \u0111\u00e3 ch\u1ee9ng minh cho kh\u00e1ch h\u00e0ng th\u1ea5y khi t\u1edbi Walmart, h\u00e0ng h\u00f3a c\u00f3 gi\u00e1 r\u1ebb h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn nh\u01b0 nhau.<\/p>\n<p>B\u00ed quy\u1ebft \u0111\u1ec3 Waltmart c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng r\u1ebb h\u01a1n c\u00f4ng ty \u0111\u1ed1i th\u1ee7 l\u00e0 gi\u1ea3m b\u1edbt kh\u00e2u trung gian. H\u1ecd lu\u00f4n c\u1ed1 g\u1eafng mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t. Sam Walton quan ni\u1ec7m r\u1eb1ng: \u201cb\u1ea1n ph\u1ea3i mua h\u00e0ng gi\u00e1 cao ch\u1eb3ng qua l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u0169ng kh\u00f4ng mua \u0111\u01b0\u1ee3c h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb&#8221;.<\/p>\n<h2>2. \u0110\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c th\u00f5a m\u00e3n kh\u00e1ch h\u00e0ng<\/h2>\n<p>\u0110\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c th\u00f5a m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd. \u0110\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 cu\u1ed1n h\u00fat kh\u00e1ch h\u00e0ng v\u1ec1 v\u1edbi b\u1ea1n.<\/p>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00ecnh th\u00e0nh n\u00ean ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao c\u1ee7a Walmart. \u201cSatisfaction Guaranteed\u201d &#8211; \u0110\u1ea3m b\u1ea3o th\u1ecfa m\u00e3n nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0 hai t\u1eeb quan tr\u1ecdng m\u00e0 m\u1ed7i nh\u00e2n vi\u00ean c\u1ee7a Walmart \u0111\u1ec1u ghi nh\u1edb. N\u00f3 nh\u01b0 m\u1ed9t kh\u1ea9u hi\u1ec7u h\u00ecnh th\u00e0nh n\u00ean n\u00e9t v\u0103n h\u00f3a \u0111\u1eb7c bi\u1ec7t c\u1ee7a h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ed1 1 th\u1ebf gi\u1edbi.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-110380 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/nghe-thuat-ban-hang-bac-cao-cua-vua-ban-le-walmart-2-e1511342103620.jpg\" alt=\"Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng \u0111\u1ec9nh cao\" width=\"600\" height=\"338\" \/><\/p>\n<h2>3. Ki\u1ec3m so\u00e1t t\u1ed1t chi ph\u00ed<\/h2>\n<p>Trong su\u1ed1t nhi\u1ec1u th\u1eadp k\u1ef7 kinh doanh, t\u1ef7 l\u1ec7 chi ph\u00ed\/doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a Walmart lu\u00f4n \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t. \u0110\u00f3 qu\u1ea3 th\u1eadt l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Khi ki\u1ec3m so\u00e1t t\u1ed1t chi ph\u00ed b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u1ee5c h\u1ed3i v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c kinh doanh khi c\u00f3 r\u1ee7i ro x\u1ea3y ra. Ng\u01b0\u1ee3c l\u1ea1i, doanh nghi\u1ec7p s\u1ebd b\u1ecb c\u1ee5t v\u1ed1n d\u1ea7n n\u1ebfu kh\u00f4ng ki\u1ec3m so\u00e1t t\u1ed1t chi ph\u00ed d\u00f9 ti\u1ec1m l\u1ef1c v\u1ed1n m\u1ea1nh.<\/p>\n<h2>4. Gi\u1ea3m gi\u00e1, gi\u1ea3m gi\u00e1 v\u00e0 gi\u1ea3m gi\u00e1<\/h2>\n<p>Gi\u1ea3m gi\u00e1, gi\u1ea3m gi\u00e1 v\u00e0 gi\u1ea3m gi\u00e1 nhi\u1ec1u h\u01a1n n\u1eefa &#8211;\u00a0Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao kh\u00f4ng bao gi\u1edd &#8220;l\u1ed7i th\u1eddi&#8221; v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ch\u1ee9ng th\u1ef1c qua c\u00e1c m\u00f9a gi\u1ea3m gi\u00e1 c\u1ee7a Walmart v\u1edbi th\u00e0nh c\u00f4ng g\u1ea7n nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o. B\u00e1n h\u00e0ng v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n, h\u00e0ng h\u00f3a \u0111a d\u1ea1ng h\u01a1n, \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 th\u1eddi gian m\u1edf c\u1eeda l\u00e2u h\u01a1n. \u0110\u00e2y ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n gi\u00fap c\u1eeda h\u00e0ng c\u1ee7a Walmart lu\u00f4n \u0111\u00f4ng \u0111\u00fac h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n<p>Walmart c\u00f3 doanh thu l\u1edbn nh\u1ea5t trong s\u1ed1 c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb tr\u00ean th\u1ebf gi\u1edbi, v\u01b0\u1ee3t xa c\u00f4ng ty \u0111\u1ee9ng th\u1ee9 nh\u00ec l\u00e0 Carrefour. Doanh thu c\u1ee7a c\u00f4ng ty b\u00e1n l\u1ebb Ph\u00e1p n\u00e0y ch\u1ec9 g\u1ea7n b\u1eb1ng m\u1ed9t n\u1eeda c\u1ee7a Walmart. H\u1ec7 th\u1ed1ng Walmart g\u1ed3m h\u01a1n 4.688 c\u1eeda h\u00e0ng kh\u1eafp th\u1ebf gi\u1edbi, h\u01a1n hai ph\u1ea7n ba \u1edf t\u1ea1i n\u01b0\u1edbc M\u1ef9.<\/p>\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m s\u1ebd th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 h\u00e0ng hi\u1ec7u qu\u1ea3, \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecb t\u1ed3n h\u00e0ng v\u00e0o cu\u1ed1i n\u0103m.\u00a0\u0110\u00e2y c\u00f2n \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t th\u1ee7 thu\u1eadt tri \u00e2n kh\u00e1ch h\u00e0ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi cho c\u1eeda h\u00e0ng.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-110381 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/nghe-thuat-ban-hang-bac-cao-cua-vua-ban-le-walmart-3.jpg\" alt=\"Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao\" width=\"600\" height=\"317\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/nghe-thuat-ban-hang-bac-cao-cua-vua-ban-le-walmart-3.jpg 600w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/nghe-thuat-ban-hang-bac-cao-cua-vua-ban-le-walmart-3-300x159.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>5. H\u00e3y &#8220;nh\u00e3 nh\u1eb7n&#8221; v\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Walmart g\u1eafn li\u1ec1n v\u1edbi hai ch\u1eef &#8220;nh\u00e3 nh\u1eb7n&#8221;. B\u1ea5t c\u1ee9 m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u1ebfn v\u1edbi Walmart \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n v\u00e0 ph\u1ee5c v\u1ee5 v\u1edbi th\u00e1i \u0111\u1ed9 t\u01b0\u01a1i c\u01b0\u1eddi l\u1ec5 ph\u00e9p. T\u1eeb nh\u00e2n vi\u00ean ti\u1ebfp t\u00e2n, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ebfn nh\u00e2n vi\u00ean thu ng\u00e2n s\u1ebd ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp \u0111\u00f3n chu \u0111\u00e1o, nhi\u1ec7t t\u00ecnh t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c th\u00e2n thi\u1ebft nh\u01b0 \u1edf nh\u00e0. N\u00f3 mang \u0111\u1ebfn cho ng\u01b0\u1eddi mua c\u1ea3m gi\u00e1c vui v\u1ebb, tho\u1ea3i m\u00e1i khi tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00f9ng Walmart.<\/p>\n<p>Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 gi\u00fap m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng r\u1ed9ng r\u00e3i h\u01a1n, g\u00f3p ph\u1ea7n m\u1ea1nh m\u1ebd gia t\u0103ng ti\u00eau th\u1ee5 c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb.<\/p>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><a href=\"https:\/\/suno.vn\/blog\/5-kinh-nghiem-quan-ly-hoat-dong-ban-hang-tai-cua-hang\/\" target=\"_blank\" rel=\"noopener\">5 kinh nghi\u1ec7m qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/3-cach-giup-toi-uu-loi-nhuan-cho-cua-hang-ban-le\/\" target=\"_blank\" rel=\"noopener\">3 c\u00e1ch gi\u00fap t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn cho c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/kinh-nghiem-quan-ly-chuoi-cua-hang-ban-le-hieu-qua\/\" target=\"_blank\" rel=\"noopener\">Kinh nghi\u1ec7m qu\u1ea3n l\u00fd chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1ea3i qua m\u1ea5y th\u1eadp k\u1ef7 ph\u00e1t tri\u1ec3n, Walmart\u00a0tr\u1edf th\u00e0nh t\u1eadp \u0111o\u00e0n si\u00eau th\u1ecb th\u00e0nh c\u00f4ng nh\u1ea5t trong l\u1ecbch s\u1eed n\u01b0\u1edbc M\u1ef9. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh n\u00ean ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao c\u1ee7a h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ed1 1 th\u1ebf gi\u1edbi &#8211; Walmart. 1. B\u00e1n nhi\u1ec1u h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb Sam [&#8230;]\n","protected":false},"author":101017,"featured_media":110379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77],"tags":[917,39,475,916],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao c\u1ee7a &quot;vua b\u00e1n l\u1ebb&quot; Walmart<\/title>\n<meta name=\"description\" content=\"Walmart\u00a0tr\u1edf th\u00e0nh t\u1eadp \u0111o\u00e0n si\u00eau th\u1ecb th\u00e0nh c\u00f4ng nh\u1ea5t trong l\u1ecbch s\u1eed n\u01b0\u1edbc M\u1ef9. 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