{"id":110338,"date":"2017-11-21T15:55:06","date_gmt":"2017-11-21T08:55:06","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=110338"},"modified":"2017-12-15T09:12:34","modified_gmt":"2017-12-15T02:12:34","slug":"chien-luoc-xay-dung-thuong-hieu-cua-coca","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/chien-luoc-xay-dung-thuong-hieu-cua-coca\/","title":{"rendered":"[B\u00e0i h\u1ecdc kinh doanh] Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola"},"content":{"rendered":"<p><strong><em>Ng\u00e0y n\u00e0y, Coca Cola \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 to\u00e0n c\u1ea7u. Nh\u01b0ng \u0111i\u1ec1u g\u00ec \u0111\u00e3 t\u1ea1o n\u00ean t\u00ean tu\u1ed5i c\u1ee7a h\u00e3ng n\u01b0\u1edbc ng\u1ecdt n\u00e0y? H\u00e3y c\u00f9ng <a href=\"https:\/\/suno.vn\">SUNO.vn<\/a> \u0111i\u1ec3m qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola.<\/em><\/strong><\/p>\n<figure id=\"attachment_110353\" aria-describedby=\"caption-attachment-110353\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-110353 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/bai-hoc-kinh-doanh-cach-xay-dung-chinh-sach-ban-hang-cua-coca-cola-e1511253979150.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a coca cola l\u00e0 g\u00ec\" width=\"600\" height=\"400\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/bai-hoc-kinh-doanh-cach-xay-dung-chinh-sach-ban-hang-cua-coca-cola-e1511253979150.jpg 600w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/bai-hoc-kinh-doanh-cach-xay-dung-chinh-sach-ban-hang-cua-coca-cola-e1511253979150-90x60.jpg 90w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-110353\" class=\"wp-caption-text\"><em>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u00f4ng l\u1edbn coca cola<\/em><\/figcaption><\/figure>\n<h2>1.Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>Coca Cola \u0111\u01b0\u1ee3c s\u00e1ng ch\u1ebf b\u1edfi d\u01b0\u1ee3c s\u0129 John Stith Pemberton v\u1edbi m\u1ee5c \u0111\u00edch t\u00ecm ra m\u1ed9t lo\u1ea1i thu\u1ed1c b\u00ecnh d\u00e2n tr\u1ecb \u0111au \u0111\u1ea7u v\u00e0 m\u1ec7t m\u1ecfi. \u00d4ng \u0111\u00e3 pha ch\u1ebf th\u00e0nh c\u00f4ng m\u1ed9t lo\u1ea1i n\u01b0\u1edbc u\u1ed1ng c\u00f3 t\u00e1c d\u1ee5ng gi\u1ea3m nh\u1ee9c \u0111\u1ea7u v\u00e0 t\u0103ng s\u1ea3ng kho\u00e1i. \u0110\u00f3 l\u00e0 m\u1ed9t h\u1ed7n h\u1ee3p c\u1ee7a Coca, h\u1ea1t Kola v\u00e0 damiana (lo\u1ea1i c\u00e2y b\u1ee5i c\u00f3 hoa c\u00f3 t\u00e1c d\u1ee5ng ch\u1ed1ng c\u0103ng th\u1eb3ng v\u00e0 ch\u1ea5t g\u00e2y h\u01b0ng ph\u1ea5n).<\/p>\n<p>N\u0103m 1886, \u0111\u1ea1o lu\u1eadt b\u00e2y gi\u1edd c\u1ea5m s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng c\u00f3 ch\u1ee9a c\u1ed3n. V\u00ec v\u1eady, Pemberton bu\u1ed9c ph\u1ea3i lo\u1ea1i b\u1ecf c\u1ed3n kh\u1ecfi c\u00f4ng th\u1ee9c ban \u0111\u1ea7u. Th\u00e0nh ph\u1ea7n cocaine \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf kh\u1ecfi s\u1ea3n ph\u1ea9m Coke v\u00e0o n\u0103m 1903. Nh\u00e0 s\u1ea3n xu\u1ea5t nhi\u1ec1u l\u1ea7n \u0111i\u1ec1u ch\u1ec9nh th\u00e0nh ph\u1ea7n nh\u01b0ng h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i nhi\u1ec1u so v\u1edbi c\u00f4ng th\u1ee9c ban \u0111\u1ea7u.<\/p>\n<p>Nh\u1edd l\u1ee3i th\u1ebf kh\u00f4ng m\u1ea5t th\u1eddi gian \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh kh\u1ea9u v\u1ecb theo c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<h2>2. Ph\u00f4ng ch\u1eef logo kh\u00f4ng thay \u0111\u1ed5i theo th\u1eddi gian<\/h2>\n<p>Logo c\u1ee7a Coca Cola s\u1eed d\u1ee5ng ki\u1ec3u ch\u1eef Spencerian. \u0110\u00e2y l\u00e0 ph\u00f4ng ch\u1eef m\u00e0 nh\u00e2n vi\u00ean k\u1ebf to\u00e1n th\u01b0\u1eddng s\u1eed d\u1ee5ng. Ki\u1ec3u ch\u1eef n\u00e0y t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho Coca Cola so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola.<\/p>\n<p>N\u0103m 1923, Coca Cola \u0111\u00e3 ti\u00eau chu\u1ea9n h\u00f3a logo v\u00e0 quy\u1ebft \u0111\u1ecbnh r\u1eb1ng logo s\u1ebd kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i theo th\u1eddi gian. Trong su\u1ed1t 100 n\u0103m qu\u00e1, c\u00e1i t\u00ean Coca Cola \u0111\u00e3 in s\u00e2u v\u00e0o tr\u00ed nh\u1edb ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110\u1ed1i v\u1edbi b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o, vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c coi tr\u1ecdng h\u00e0ng \u0111\u1ea7u.<\/p>\n<figure id=\"attachment_110354\" aria-describedby=\"caption-attachment-110354\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-110354 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/bai-hoc-kinh-doanh-cach-xay-dung-chinh-sach-ban-hang-cua-coca-cola-1-e1511254047438.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"600\" height=\"401\" \/><figcaption id=\"caption-attachment-110354\" class=\"wp-caption-text\"><em>S\u1eed d\u1ee5ng m\u1ed9t font ch\u1eef \u0111\u1ed3ng nh\u1ea5t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola<\/em><\/figcaption><\/figure>\n<h2>3. S\u1eed d\u1ee5ng bao b\u00ec \u0111\u1ed9c quy\u1ec1n<\/h2>\n<p>N\u0103m 1915, Coca Cola \u0111\u1ec3 m\u1ea5t th\u1ecb ph\u1ea7n v\u00e0o tay nhi\u1ec1u \u0111\u1ed1i th\u1ee7 kh\u00e1c. H\u00e3ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh m\u1edf cu\u1ed9c thi t\u00ecm ki\u1ebfm m\u1eabu chai \u0111\u1ef1ng m\u1edbi \u0111em l\u1ea1i m\u1ed9t di\u1ec7n m\u1ea1o ho\u00e0n h\u1ea3o, kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c. M\u1eabu chai m\u1edbi ph\u1ea3i kh\u00e1c bi\u1ec7t, d\u1ec5 nh\u1eadn bi\u1ebft, s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb hi\u1ec7n c\u00f3 v\u00e0 c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t \u0111\u1ea1i tr\u00e0.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, Coca Cola \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh ch\u1ecdn \u00fd t\u01b0\u1edfng l\u1ea5y h\u00ecnh minh h\u1ecda qu\u1ea3 cacao l\u00e0m v\u1ecf chai. M\u1eb7c d\u00f9 cacao v\u00e0 Coca Cola g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 li\u00ean quan \u0111\u1ebfn nhau. Nh\u01b0ng qu\u1ea3 cacao c\u00f3 h\u00ecnh d\u1ea1ng l\u1ea1 l\u1eabm v\u1eeba h\u1ea5p d\u1eabn \u0111\u1ee7 kh\u1ea3 n\u0103ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi ng\u01b0\u1eddi xem. M\u1eabu chai m\u1edbi n\u00e0y \u0111\u01b0\u1ee3c Coca Cola t\u00edch c\u1ef1c qu\u1ea3ng c\u00e1o tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>4. Nh\u00e0 b\u1ea3n l\u1ebb cam k\u1ebft \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng<\/h2>\n<p>Coca Cola t\u1eadp trung v\u00e0o duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m khi m\u1edf r\u1ed9ng quy m\u00f4 c\u00f4ng ty. Nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh r\u1eb1ng s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 \u1edf nhi\u1ec7t \u0111\u1ed9 360F (2,220C). C\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u kh\u00f4ng bao gi\u1edd ph\u1ee5c v\u1ee5 s\u1ea3n ph\u1ea9m \u1edf nhi\u1ec7t \u0111\u1ed9 tr\u00ean 400F (4,440C).<\/p>\n<p>Hi\u1ec7n nay, tuy ch\u00ednh s\u00e1ch n\u00e0y kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. Nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho s\u1ef1 n\u1ed5 l\u1ef1c \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/p>\n<h2>5. Kh\u00f4ng \u0111\u1ed5i gi\u00e1 b\u00e1n l\u1ebb trong 70 n\u0103m<\/h2>\n<p>Trong khi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty khi m\u1edbi kh\u1edfi nghi\u1ec7p l\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed sau \u0111\u00f3 thu ph\u00ed cao h\u01a1n khi kh\u00e1ch h\u00e0ng \u0111\u00e3 quen \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed tr\u01b0\u1edbc \u0111\u00f3, Coca Cola l\u1ea1i l\u00e0m ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n<p>Coca Cola ch\u1ecdn c\u00e1ch t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng k\u1ebft n\u1ed1i v\u00e0 lan t\u1ecfa bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh fan trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u00e3ng \u0111\u00e3 gi\u1eef gi\u00e1 b\u00e1n l\u1ebb kh\u00f4ng \u0111\u1ed5i trong 70 n\u0103m. T\u1eeb n\u0103m 1886 \u0111\u1ebfn 1959, 1 chai Coke ch\u1ec9 c\u00f3 gi\u00e1 5 cent M\u1ef9.<\/p>\n<figure id=\"attachment_110355\" aria-describedby=\"caption-attachment-110355\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-110355 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/11\/bai-hoc-kinh-doanh-cach-xay-dung-chinh-sach-ban-hang-cua-coca-cola-4-e1511254085910.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a coca\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-110355\" class=\"wp-caption-text\"><em>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch kh\u00f4ng \u0111\u1ed5i gi\u00e1<\/em><\/figcaption><\/figure>\n<h2>6. Ch\u1ec9 d\u1eabn qu\u1ea3ng c\u00e1o b\u1eb1ng l\u1eddi n\u00f3i<\/h2>\n<p>Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o th\u00f4ng minh b\u1eb1ng l\u1eddi n\u00f3i \u0111\u00e3 gi\u00fap Coca Cola tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n<p>T\u1eeb n\u0103m 1887 &#8211; 1920, h\u00e3ng \u0111\u00e3 \u00e1p d\u1ee5ng vi\u1ec7c cung c\u1ea5p coupon mi\u1ec5n ph\u00ed nh\u1eb1m t\u1ea1o kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Coca Cola c\u00f2n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong g\u1eafn k\u1ebft nh\u1eefng \u0111\u1ed3 v\u1eadt kh\u00f4ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. H\u1ecd cung c\u1ea5p cho c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb l\u1ecbch, \u0111\u1ed3ng h\u1ed3 \u0111\u1ec3 t\u1eb7ng cho kh\u00e1ch h\u00e0ng.<\/p>\n<h2>7. Ch\u1ea5p nh\u1eadn kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n<\/h2>\n<p>N\u0103m 1899, \u00f4ng ch\u1ee7 c\u1ee7a Coca Cola \u0111\u00e3 ch\u1ea5p nh\u1eadn quy\u1ebft \u0111\u1ecbnh trao quy\u1ec1n \u0111\u00f3ng chai cho \u0111\u1ed1i t\u00e1c. \u0110\u00e1nh d\u1ea5u s\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a H\u1ec7 th\u1ed1ng Coca Cola &#8211; m\u1ed1i li\u00ean k\u1ebft nh\u01b0\u1ee3ng quy\u1ec1n v\u1edbi c\u00e1c nh\u00e0 m\u00e1y \u0111\u00f3ng chai. Ng\u00e0y nay, tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 c\u00f3 h\u01a1n 250 nh\u00e0 \u0111\u00f3ng chai t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/p>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><a href=\"https:\/\/suno.vn\/blog\/cach-quang-tri-ban-hang-hieu-qua-cho-cac-cua-hang-ban-le\/\" target=\"_blank\" rel=\"noopener\">C\u00e1ch qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 cho c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/5-dac-diem-tam-ly-khach-hang-thuong-gap-va-cach-xu-ly-phu-hop\/\" target=\"_blank\" rel=\"noopener\">5 \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng th\u01b0\u1eddng g\u1eb7p v\u00e0 c\u00e1ch x\u1eed l\u00fd ph\u00f9 h\u1ee3p<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/bi-quyet-giup-cua-hang-tang-doanh-so-trong-30-ngay\/\" target=\"_blank\" rel=\"noopener\">B\u00ed quy\u1ebft gi\u00fap c\u1eeda h\u00e0ng t\u0103ng doanh s\u1ed1 trong 30 ng\u00e0y<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y n\u00e0y, Coca Cola \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 to\u00e0n c\u1ea7u. Nh\u01b0ng \u0111i\u1ec1u g\u00ec \u0111\u00e3 t\u1ea1o n\u00ean t\u00ean tu\u1ed5i c\u1ee7a h\u00e3ng n\u01b0\u1edbc ng\u1ecdt n\u00e0y? H\u00e3y c\u00f9ng SUNO.vn \u0111i\u1ec3m qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola. 1.Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb tr\u00ean [&#8230;]\n","protected":false},"author":101017,"featured_media":110353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77],"tags":[466,925],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00e0i h\u1ecdc kinh doanh - Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola<\/title>\n<meta name=\"description\" content=\"Coca Cola \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 to\u00e0n c\u1ea7u. Nh\u01b0ng \u0111i\u1ec1u g\u00ec l\u00e0m l\u00ean t\u00ean tu\u1ed5i \u1ea5y? Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/chien-luoc-xay-dung-thuong-hieu-cua-coca\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e0i h\u1ecdc kinh doanh - Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola\" \/>\n<meta property=\"og:description\" content=\"Coca Cola \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 to\u00e0n c\u1ea7u. Nh\u01b0ng \u0111i\u1ec1u g\u00ec l\u00e0m l\u00ean t\u00ean tu\u1ed5i \u1ea5y? 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