{"id":110180,"date":"2017-11-14T15:36:10","date_gmt":"2017-11-14T08:36:10","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=110180"},"modified":"2017-11-14T16:05:51","modified_gmt":"2017-11-14T09:05:51","slug":"4-thu-thuat-thuc-day-khach-hang-mua-sam-qua-cach-xay-dung-trang-ban-online","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/4-thu-thuat-thuc-day-khach-hang-mua-sam-qua-cach-xay-dung-trang-ban-online\/","title":{"rendered":"4 th\u1ee7 thu\u1eadt th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1eafm qua c\u00e1ch x\u00e2y d\u1ef1ng trang b\u00e1n online"},"content":{"rendered":"

Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a vi\u1ec7n nghi\u00ean c\u1ee9u\u00a0Baymard \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00f3 \u0111\u1ebfn\u00a027% kh\u00e1ch h\u00e0ng t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng gi\u1eef ch\u1eebng v\u00ec qu\u00e1 tr\u00ecnh to\u00e1n qu\u00e1 d\u00e0i, qu\u00e1 ph\u1ee9c t\u1ea1p. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1ch x\u00e2y d\u1ef1ng trang b\u00e1n online c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn t\u00e2m l\u00fd mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/em><\/p>\n

\"Th\u1ee7<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i th\u1ee7 thu\u1eadt x\u00e2y d\u1ef1ng trang b\u00e1n online \u0111\u1ec3 t\u1ea1o s\u1ee9c h\u00fat v\u1edbi kh\u00e1ch h\u00e0ng. V\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi mua khi\u1ebfn h\u1ecd kh\u00f4ng b\u1ecf d\u1edf gi\u1ecf h\u00e0ng gi\u1eefa ch\u1eebng.<\/p>\n

1. \u0110\u01a1n gi\u1ea3n quy tr\u00ecnh mua s\u1eafm<\/h2>\n

Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao c\u00f4ng cty c\u00f4ng ngh\u1ec7 Oracle NetSuite v\u00f9ng Trung \u0110\u00f4ng v\u00e0 ch\u00e2u Phi \u0111\u00e3 \u0111\u01b0a ra l\u1eddi khuy\u00ean: H\u00e3y \u0111\u01a1n gi\u1ea3n h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Khi x\u00e2y d\u1ef1ng trang b\u00e1n online ph\u1ea3i th\u1eadt th\u00fa v\u1ecb, d\u1ec5 d\u00e0ng v\u00e0 k\u00edch th\u00edch \u0111\u01b0\u1ee3c th\u1ecb gi\u00e1c ng\u01b0\u1eddi mua.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n n\u00ean h\u1ea1n ch\u1ebf s\u1ed1 l\u1ea5p nh\u1ea5p chu\u1ed9t xu\u1ed1ng m\u1ee9c th\u1ea5p nh\u1ea5t. M\u1ed7i c\u00e1i “click” kh\u00f4ng c\u1ea7n thi\u1ebft l\u00e0 m\u1ed9t l\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf \u0111i. Khi x\u00e2y d\u1ef1ng trang b\u00e1n h\u00e0ng online, h\u00e3y t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng v\u00e0 \u0111\u1eebng b\u1eaft bu\u1ed9c kh\u00e1ch h\u00e0ng l\u1eadp m\u1eadt kh\u1ea9u t\u00e0i kho\u1ea3n.<\/p>\n

M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng kh\u00e1c l\u00e0 \u0111\u1ea3m b\u1ea3o h\u00e0ng h\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm lu\u00f4n c\u00f3 s\u1eb5n. N\u1ebfu kh\u00f4ng mu\u1ed1n kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web kh\u00e1c mua s\u1eafm.<\/p>\n

2. Gi\u1ea3i \u0111\u00e1p b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o<\/h2>\n

N\u1ebfu trang web c\u1ee7a b\u1ea1n m\u1edbi th\u00e0nh l\u1eadp ho\u1eb7c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng quen thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi mua s\u1ebd c\u00e2n nh\u1eafc v\u00e0 kh\u00f3 t\u00ednh h\u01a1n v\u1edbi b\u1ea1n. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 x\u00e2y d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5 gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng.
\nHai c\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay l\u00e0 x\u00e2y d\u1ef1ng b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng. Ho\u1eb7c thi\u1ebft l\u1eadp d\u1ecbch v\u1ee5 tr\u00f2 chuy\u1ec7n (chat) c\u00f9ng v\u1edbi khu\u00f4n m\u1eb7t m\u1ec9m c\u01b0\u1eddi th\u00e2n thi\u1ec7n c\u1ee7a nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn tr\u00ean trang web.<\/p>\n

\"x\u00e2y<\/p>\n

3. T\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb<\/h2>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a vi\u1ec7n Baymard, 61% kh\u00e1ch h\u00e0ng kh\u00f4ng thanh to\u00e1n h\u00e0ng h\u00f3a trong gi\u1ecf h\u00e0ng v\u00ec ph\u00ed th\u00eam qu\u00e1 cao. \u0110i\u1ec3n h\u00ecnh l\u00e0 ph\u00ed v\u1eadn chuy\u1ec3n (ship) v\u00e0 thu\u1ebf.<\/p>\n

\u0110\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c “chi\u00eau” khuy\u1ebfn m\u00e3i nh\u01b0 giao h\u00e0ng khuy\u1ebfn m\u00e3i cho c\u00e1c \u0111\u01a1n h\u00e0ng tr\u00ean m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf, vi\u1ec7c mi\u1ec5n ph\u00ed giao h\u00e0ng g\u00e2y n\u00ean nhi\u1ec1u \u00e1p l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 minh b\u1ea1ch r\u00f5 r\u00e0ng chi ph\u00ed cho kh\u00e1ch h\u00e0ng tr\u00e1nh s\u1ef1 kh\u00f3 ch\u1ecbu cho h\u1ecd.<\/p>\n

4. T\u1ea1o c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n h\u00f3a<\/h2>\n

T\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n h\u00f3a. Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ecdi \u0111\u01a1n h\u00e0ng \u0111\u1ec1u c\u00f3 email ph\u1ea3n h\u1ed3i mang t\u00ednh c\u00e1 nh\u00e2n c\u00f3 t\u00ean kh\u00e1ch h\u00e0ng, g\u1ee3i nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n

T\u1ea1i c\u00f4ng ty r\u01b0\u1ee3u Collagin, m\u1ed7i \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c k\u00e8m theo m\u1ed9t \u0111\u01a1n h\u00e0ng ghi ch\u00fa vi\u1ebft tay t\u00ean ng\u01b0\u1eddi ki\u1ec3m tra \u0111\u01a1n h\u00e0ng. Mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c tri \u00e2n th\u1ef1c s\u1ef1. T\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u00edch c\u1ef1c s\u1ebd n\u00e2ng cao kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Xem th\u00eam:<\/p>\n