{"id":109593,"date":"2017-10-20T15:29:22","date_gmt":"2017-10-20T08:29:22","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=109593"},"modified":"2017-10-20T15:29:22","modified_gmt":"2017-10-20T08:29:22","slug":"kinh-doanh-nhuong-quyen-la-gi","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/kinh-doanh-nhuong-quyen-la-gi\/","title":{"rendered":"Kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 g\u00ec?"},"content":{"rendered":"

B\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u kinh doanh, b\u1ea1n \u0111\u00e3 nghe n\u00f3i v\u1ec1 thu\u1eadt ng\u1eef “nh\u01b0\u1ee3ng quy\u1ec1n” ch\u01b0a? v\u00e0 b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a n\u00f3 v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o kh\u00f4ng?<\/strong><\/em><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, Suno<\/a> s\u1ebd gi\u1ea3i th\u00edch h\u00ecnh th\u1ee9c kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 g\u00ec<\/strong><\/em>, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/strong><\/em>, k\u00e8m theo \u0111\u00f3 l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u0169ng \u0111ang \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n, m\u00e0 c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 qu\u00e1 quen thu\u1ed9c.<\/p>\n

\"kinh<\/p>\n

1. Kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 g\u00ec?<\/h2>\n

H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t \u0111\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n v\u1ec1 nh\u01b0\u1ee3ng quy\u1ec1n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f3 l\u00e0 \u1ee7y quy\u1ec1n \u0111\u01b0\u1ee3c trao cho m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c m\u1ed9t nh\u00f3m \u0111\u1ec3 kinh doanh trong m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, th\u01b0\u1eddng l\u00e0 \u0111\u1ec3 chia s\u1ebb l\u1ee3i nhu\u1eadn.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang ta s\u1ebd xem x\u00e9t hai doanh nghi\u1ec7p kinh doanh th\u1ee9c \u0103n nhanh n\u1ed5i ti\u1ebfng ho\u1ea1t \u0111\u1ed9ng theo nh\u1eefng c\u00e1ch r\u1ea5t kh\u00e1c nhau:\u00a0McDonald’s v\u00e0 Chipotle Mexican Grill. B\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a hai doanh nghi\u1ec7p n\u00e0y, b\u1edfi v\u00ec McDonald’s l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u01b0\u1ee3ng quy\u1ec1n, c\u00f2n\u00a0Chipotle th\u00ec kh\u00f4ng.<\/p>\n

V\u00e0 \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi mua ph\u1ea3i tr\u1ea3 ph\u00ed ban \u0111\u1ea7u cho c\u00e1c quy\u1ec1n kinh doanh, \u0111\u00e0o t\u1ea1o v\u00e0 thi\u1ebft b\u1ecb theo y\u00eau c\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng, ng\u01b0\u1eddi nh\u1eadn quy\u1ec1n th\u01b0\u1eddng tr\u1ea3 cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 m\u1ed9t kho\u1ea3n thanh to\u00e1n h\u00e0ng th\u00e1ng, h\u00e0ng qu\u00fd ho\u1eb7c h\u00e0ng n\u0103m. Kho\u1ea3n thanh to\u00e1n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng ph\u1ea7n tr\u0103m t\u1ed5ng doanh thu c\u1ee7a ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

Sau khi h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c k\u00fd k\u1ebft, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd m\u1edf m\u1ed9t b\u1ea3n sao c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n, d\u01b0\u1edbi s\u1ef1 ch\u1ec9 d\u1eabn c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i. B\u00ean nh\u1eadn quy\u1ec1n s\u1ebd kh\u00f4ng c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t doanh nghi\u1ec7p nhi\u1ec1u nh\u01b0 l\u00e0 h\u1ecd s\u1ebd c\u00f3 khi kinh doanh theo m\u00f4 h\u00ecnh c\u1ee7a ri\u00eang m\u00ecnh, nh\u01b0ng c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i t\u1eeb vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn s\u1eb5n.<\/p>\n

\"kinh<\/p>\n

2. V\u00ed d\u1ee5 v\u1ec1 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/h2>\n

Chipotle<\/strong><\/p>\n

Ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u v\u1edbi v\u00ed d\u1ee5 kh\u00f4ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u1ee7a nh\u00e0 h\u00e0ng Chipotle. Chipotle hi\u1ec7n \u0111ang c\u00f3 2.000 nh\u00e0 h\u00e0ng ho\u1ea1t \u0111\u1ed9ng v\u1edbi quy m\u00f4 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. C\u00f4ng ty ch\u1ecbu t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed \u0111\u1ec3 m\u1edf v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o cho m\u1ed7i nh\u00e0 h\u00e0ng, v\u00e0 t\u1ea5t nhi\u00ean l\u1ee3i nhu\u1eadn thu v\u1ec1 l\u00e0 c\u1ee7a ch\u00ednh h\u1ecd (nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u1eeda h\u00e0ng v\u00e0 t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean\u00a0Chipotle.<\/p>\n

\"Chipotle<\/p>\n

McDonald’s<\/strong><\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, chu\u1ed7i doanh nghi\u1ec7p kinh doanh th\u1ee9c \u0103n nhanh n\u00e0y ch\u1ec9 s\u1edf h\u1eefu m\u1ed9t thi\u1ec3u s\u1ed1 trong s\u1ed1 36.000 c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. H\u1ea7u h\u1ebft trong s\u1ed1 \u0111\u00f3 l\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ai \u0111\u00f3 s\u1edf h\u1eefu v\u00e0 v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng c\u1ee7a McDonald’s.<\/p>\n

McDonald’s cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 quy\u1ec1n s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, logo, menu, v.v … \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 vi\u1ec7c n\u1ebfu h\u1ecd m\u1edf m\u1ed9t nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh m\u1edbi b\u1eb1ng t\u00ean c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh kinh doanh \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh mang l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 c\u1ed1 g\u1eafng s\u00e1ng t\u1ea1o m\u00f4 h\u00ecnh kinh doanh m\u1edbi.
\n\u0110\u1ed5i l\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh m\u1ed7i nh\u00e0 h\u00e0ng ph\u1ea3i tr\u1ea3 l\u1ec7 ph\u00ed cho\u00a0McDonald’s, v\u00e0 chi ph\u00ed n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng ph\u1ea7n tr\u0103m doanh thu.<\/p>\n

\u0110\u00f3 l\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng c\u01a1 b\u1ea3n trong m\u1ed1i quan h\u1ec7 kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i. B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n (trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0\u00a0McDonald’s) cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi kh\u00e1c (b\u00ean nh\u1eadn quy\u1ec1n) “l\u1ee3i d\u1ee5ng” th\u01b0\u01a1ng hi\u1ec7u, m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh, c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u1ea3i tr\u1ea3 ph\u1ea7n tr\u0103m doanh thu.<\/p>\n

\"McDonald's<\/p>\n

3. \u00a0Nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o<\/h2>\n

\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0 t\u00ecm c\u01a1 h\u1ed9i. Nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n kh\u00e1c nhau, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, vi\u1ec7c \u0111\u1ea7u t\u01b0 n\u00e0y b\u1eaft bu\u1ed9c b\u1ea1n c\u1ea7n c\u00f3 s\u1ed1 v\u1ed1n t\u1eeb h\u00e0ng ch\u1ee5c \u0111\u1ebfn h\u00e0ng tri\u1ec7u \u0111\u00f4 la t\u00f9y v\u00e0o th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n ch\u1ecdn l\u1ef1a.<\/p>\n

V\u00e0 c\u0169ng t\u00f9y m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i m\u1ee9c \u0111\u1ed9 r\u1ee7i ro c\u0169ng nh\u01b0 m\u1ee9c th\u01b0\u1edfng doanh thu ti\u1ec1m n\u0103ng kh\u00e1c nhau.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 m\u1ed9t s\u1ed1 nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i cung c\u1ea5p nhi\u1ec1u h\u1ed7 tr\u1ee3 cho ng\u01b0\u1eddi nh\u1eadn quy\u1ec1n, trong khi m\u1ed9t s\u1ed1 kh\u00e1c s\u1ebd cung c\u1ea5p \u00edt h\u01a1n, quy \u0111\u1ecbnh v\u1ec1 gi\u1edd gi\u1ea5c, \u0111\u1ecba \u0111i\u1ec3m c\u0169ng s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng khu v\u1ef1c.<\/p>\n

Tr\u01b0\u1edbc khi c\u00f3 \u00fd \u0111\u1ecbnh \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c kinh doanh n\u00e0y, b\u1ea1n c\u1ea7n tham kh\u1ea3o xem nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n, v\u00e0 h\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn ti\u00eau ch\u00ed m\u00e0 b\u1ea1n \u0111\u1ec1 ra, x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1eefng g\u00ec b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

C\u1ea7n \u0111\u1ea3m b\u1ea3o b\u1ea1n hi\u1ec3u m\u00f4 h\u00ecnh kinh doanh n\u00e0y v\u00e0 \u0111\u1eebng qu\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec3 bi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau ti\u1ec1n, h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o v\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Xem th\u00eam:<\/strong><\/em><\/p>\n