{"id":109590,"date":"2017-10-20T14:57:18","date_gmt":"2017-10-20T07:57:18","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=109590"},"modified":"2017-11-03T09:50:00","modified_gmt":"2017-11-03T02:50:00","slug":"5-nguyen-tac-de-sang-tao-slogan-hay-ve-kinh-doanh","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/5-nguyen-tac-de-sang-tao-slogan-hay-ve-kinh-doanh\/","title":{"rendered":"5 nguy\u00ean t\u1eafc \u0111\u1ec3 s\u00e1ng t\u1ea1o slogan hay v\u1ec1 kinh doanh"},"content":{"rendered":"

Slogan l\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 th\u1ec3 hi\u1ec7n tinh th\u1ea7n v\u00e0 c\u00e1 t\u00ednh c\u1ee7a t\u1eebng nh\u00e3n h\u00e0ng. Vi\u1ec7c s\u00e1ng t\u1ea1o slogan hay v\u1ec1 kinh doanh c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/strong><\/em><\/p>\n

\"s\u00e1ng
Nh\u1eefng slogan hay nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i<\/em><\/figcaption><\/figure>\n

Nguy\u00ean t\u1eafc vi\u1ebft slogan hay v\u1ec1 kinh doanh<\/h2>\n

1. M\u1ee5c ti\u00eau<\/h3>\n

M\u1ed7i slogan \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o ra \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng slogan hay c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u00fang \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, v\u00e0 k\u00edch th\u00edch \u0111\u01b0\u1ee3c t\u00e2m l\u00fd ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd.<\/p>\n

Tr\u01b0\u1edbc khi Pepsi ra m\u1eaft, Coca Cola \u0111\u00e3 l\u00e0 \u00f4ng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t. V\u00ec l\u00fd do “sinh sau \u0111\u1ebb mu\u1ed9n”, mu\u1ed1n ph\u00e1t tri\u1ec3n Pepsi \u0111\u00e3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau “gi\u00e0nh” th\u1ecb tr\u01b0\u1eddng t\u1eeb Coca Cola. H\u00e3ng Pepsi ch\u1ecdn slogan: “Generation Next” (Th\u1ebf h\u1ec7 ti\u1ebfp n\u1ed1i) mang \u00fd ngh\u0129a l\u00e0 lo\u1ea1i th\u1ee9c u\u1ed1ng c\u1ee7a th\u1ebf h\u1ec7 m\u1edbi, thay th\u1ebf nh\u1eefng c\u00e1i c\u0169 nh\u01b0 Coca Cola.<\/p>\n

V\u1edbi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u00e1nh v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb tu\u1ed5i, Pepsi nhanh ch\u00f3ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ph\u1ea7n \u0111\u00f4ng gi\u1edbi tr\u1ebb v\u00e0 tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 l\u1edbn c\u1ee7a Coca Cola.<\/p>\n

2. Ng\u1eafn g\u1ecdn<\/h3>\n

Nhi\u1ec7m v\u1ee5 c\u1ee7a slogan l\u00e0 truy\u1ec1n \u0111\u1ea1t tinh th\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng slogan ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u, d\u1ec5 \u0111\u1ecdc s\u1ebd g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Nh\u1edd \u0111\u00f3 h\u1ecd s\u1ebd \u1ea5n t\u01b0\u1ee3ng v\u00e0 nh\u1edb s\u1ea3n ph\u1ea9m l\u00e2u h\u01a1n. H\u1ea1n ch\u1ebf vi\u1ebft nh\u1eefng slogan qu\u00e1 d\u00e0i v\u00ec ch\u1eb3ng ai b\u1ecf th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 ghi nh\u1edb ch\u00fang.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Trung Nguy\u00ean t\u1eebng c\u00f3 m\u1ed9t slogan kh\u00e1 d\u00e0i l\u00e0: “Mang l\u1ea1i ngu\u1ed3n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o m\u1edbi”. Sau \u0111\u00f3, slogan \u0111\u01b0\u1ee3c thay \u0111\u1ed5i b\u1eb1ng: “Kh\u01a1i ngu\u1ed3n s\u00e1ng t\u1ea1o”. C\u00e2u slogan n\u00e0y \u0111\u01a1n gi\u1ea3n, ng\u1eafn g\u1ecdn, v\u00e0 d\u1ec5 nh\u1edb h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

\"nguy\u00ean<\/p>\n

3. Kh\u00f4ng ph\u1ea3n c\u1ea3m<\/h3>\n

Khi vi\u1ebft slogan tr\u00e1nh nh\u1eefng t\u1eeb g\u00e2y ph\u1ea3n c\u1ea3m, ho\u1eb7c mang t\u00ednh li\u00ean t\u01b0\u1edfng kh\u00f4ng t\u00edch c\u1ef1c. Tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng s\u1eed d\u1ee5ng t\u1eeb ng\u1eef c\u00f3 th\u1ec3 g\u00e2y x\u00fac ph\u1ea1m \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 nh\u1ecf.<\/p>\n

Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u1ec3n ph\u00e1t nhanh DSL t\u1eebng m\u1eafc l\u1ed7i v\u1edbi m\u1ed9t slogan c\u00f3 \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t l\u00e0: “\u00d0\u1ebfn ch\u1eadm g\u1eadm x\u01b0\u01a1ng”.<\/p>\n

4. Nh\u1ea5n m\u1ea1nh v\u00e0 \u01b0u \u0111i\u1ec3m s\u1ea3n ph\u1ea9m<\/h3>\n

Y\u00eau c\u1ea7u quan tr\u1ecdng nh\u1ea5t khi vi\u1ebft slogan hay v\u1ec1 kinh doanh l\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m. Slogan cho kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n

V\u00ed nh\u01b0 c\u00e2u\u00a0Connecting People” (K\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi) c\u1ee7a h\u00e3ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng Nokia hay “Lu\u00f4n lu\u00f4n l\u1eafng nghe. Lu\u00f4n lu\u00f4n th\u1ea5u hi\u1ec3u” c\u1ee7a h\u00e3ng b\u1ea3o hi\u1ec3m qu\u1ed1c t\u1ebf Prudential.<\/p>\n

Nh\u1eefng slogan hay v\u1ec1 kinh doanh<\/h2>\n

1. Alpenliebe:\u00a0\u201cNg\u1ecdt ng\u00e0o nh\u01b0 v\u00f2ng tay \u00e2u y\u1ebfm”<\/h3>\n

Ng\u00e0y nay gi\u1eefa th\u1ecb tr\u01b0\u1eddng tr\u00e0n ng\u1eadp qu\u00e1 nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau mu\u1ed1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edb \u0111\u1ebfn b\u1ea1n kh\u00f4ng ph\u1ea3i chuy\u1ec7n d\u1ec5. Slogan ngo\u00e0i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, ph\u1ea3i kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Th\u00f4ng \u0111i\u1ec7p ph\u1ea3i “\u0111\u00e1nh th\u1ee9c” \u0111\u01b0\u1ee3c nh\u1eefng c\u1ea3m x\u00fac, mong mu\u1ed1n t\u1eeb b\u00ean trong kh\u00e1ch h\u00e0ng nh\u01b0 c\u00e2u “Ng\u1ecdt ng\u00e0o nh\u01b0 v\u00f2ng tay \u00e2m y\u1ebfm” c\u1ee7a Alpenliebe.<\/p>\n

2. Samsung:\u00a0\u201cC\u00e0ng nghe c\u00e0ng \u0111\u1eafm c\u00e0ng ng\u1eafm c\u00e0ng say\u201d<\/h3>\n

Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o gi\u00fap slogan d\u1ec5 nghe, d\u1ec5 nh\u1edb, d\u1ec5 \u0111\u1ecdc h\u01a1n l\u00e0 t\u1ea1o ra \u00e2m \u0111i\u1ec7u cho n\u00f3. Slogan c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o d\u1ef1a tr\u00ean m\u1ed9t b\u00e0i th\u01a1, \u0111i\u1ec7u nh\u1ea1c, ho\u1eb7c gieo t\u1eeb c\u00f3 v\u1ea7n \u0111i\u1ec7u nh\u01b0 c\u00e1ch Samsung \u0111\u00e3 th\u1ef1c hi\u1ec7n v\u1edbi c\u00e2u: “C\u00e0ng nghe c\u00e0ng \u0111\u1eafm c\u00e0ng ng\u1eafm c\u00e0ng say\u201d.<\/p>\n

\"s\u00e1ng
C\u00e1c c\u00e2u slogan hay v\u1ec1 kinh doanh<\/em><\/figcaption><\/figure>\n

3. Avis:\u00a0\u201cCh\u00fang t\u00f4i l\u00e0 s\u1ed1 2, n\u00ean ch\u00fang t\u00f4i lu\u00f4n c\u1ed1 g\u1eafng h\u01a1n n\u1eefa\u201d<\/h3>\n

N\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c lu\u00f4n t\u00ecm c\u00e1ch th\u1ec3 hi\u1ec7n m\u00ecnh l\u00e0 s\u1ed1 1, \u0111\u1ee9ng nh\u1ea5t trong ngh\u00e0nh th\u00ec Avis l\u1ea1i t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n khi kh\u1eb3ng \u0111\u1ecbnh tinh th\u1ea7n:\u00a0\u201cCh\u00fang t\u00f4i l\u00e0 s\u1ed1 2, n\u00ean ch\u00fang t\u00f4i lu\u00f4n c\u1ed1 g\u1eafng h\u01a1n n\u1eefa.\u201d<\/p>\n

\u01afu \u0111i\u1ec3m r\u00f5 r\u00e0ng d\u1ec5 nh\u1eadn th\u1ea5y nh\u1ea5t l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n v\u1ec1 s\u1ee9 m\u1ec7nh c\u00f4ng ty th\u1ef1c hi\u1ec7n cho kh\u00e1ch h\u00e0ng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ngo\u00e0i ra slogan n\u00e0y c\u00f2n mang l\u1ea1i c\u1ea3m gi\u00e1c an t\u00e2m, tin t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi nghe. H\u00e3y nh\u1edb ngo\u00e0i s\u1ea3n ph\u1ea9m, b\u1ea1n c\u1ea7n b\u00e1n c\u1ea3 ni\u1ec1m tin v\u00e0 s\u1ef1 quan t\u00e2m cho kh\u00e1ch h\u00e0ng.<\/p>\n

4. Th\u1ebb Visa:\u00a0\u201cB\u1ea5t c\u1ee9 n\u01a1i n\u00e0o b\u1ea1n \u0111\u1ebfn\u201d<\/h3>\n

Khi vi\u1ebft slogan, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng c\u01b0\u1eddng \u0111i\u1ec7u qu\u00e1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m g\u00e2y ph\u1ea3n t\u00e1c d\u1ee5ng. \u0110i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 slogan ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u00fang \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, kh\u00f4ng n\u00f3i sai s\u1ef1 th\u1eadt ho\u1eb7c th\u1ec3 hi\u1ec7n qu\u00e1 chung chung khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u01a1 h\u1ed3, kh\u00f4ng \u0111\u00e1ng tin c\u1eady.<\/p>\n

H\u00e3y th\u1ec3 th\u1ec3 hi\u1ec7n th\u1ebf m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch th\u00f4ng minh, kh\u00e9o l\u00e9o nh\u1ea5t nh\u01b0 nh\u1eefng g\u00ec m\u00e0 Th\u1ebb Visa \u0111\u00e3 l\u00e0m v\u1edbi c\u00e2u slogan: \u201cB\u1ea5t c\u1ee9 n\u01a1i n\u00e0o b\u1ea1n \u0111\u1ebfn\u201d.<\/p>\n

Xem th\u00eam:<\/p>\n