{"id":108552,"date":"2017-09-14T17:24:31","date_gmt":"2017-09-14T10:24:31","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=108552"},"modified":"2017-09-15T08:54:30","modified_gmt":"2017-09-15T01:54:30","slug":"7-hinh-thuc-tiep-thi-pho-bien-va-hieu-qua-nhat-hien-nay","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/7-hinh-thuc-tiep-thi-pho-bien-va-hieu-qua-nhat-hien-nay\/","title":{"rendered":"7 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay"},"content":{"rendered":"

Doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c nhau \u0111\u1ec3 g\u00e2y s\u1ef1 ch\u00fa \u00fd, k\u00edch th\u00edch s\u1ef1 quan t\u00e2m v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a s\u1eafm t\u1eeb kh\u00e1ch h\u00e0ng. T\u00f9y v\u00e0o t\u1eebng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 s\u1ebd c\u00f3 c\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/em><\/strong><\/p>\n

\"Doanh<\/p>\n

1. Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn<\/h2>\n

Internet l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p, v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng t\u1eeb kh\u00e1ch h\u00e0ng. \u01afu \u0111i\u1ec3m c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn l\u00e0 “r\u1ebb ti\u1ec1n”, thu\u1eadn l\u1ee3i ph\u00e1t tri\u1ec3n truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n

Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng trang web, k\u00eanh social tr\u1edf th\u00e0nh c\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 ch\u00ednh th\u1ee9c \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5:<\/strong> Coca-Cola \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 63 tri\u1ec7u fan \u0111\u1ebfn v\u1edbi fanpage c\u1ee7a m\u00ecnh. H\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00ednh k\u00eanh fanpage \u0111\u1ec3 qu\u1ea3ng c\u00e1o v\u1eabn \u0111\u1ee7 t\u1ea1o \u0111\u01b0\u1ee3cc s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn trong c\u1ed9ng \u0111\u1ed3ng.<\/em><\/p>\n

\"Internet<\/p>\n

2. Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng<\/h2>\n

H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng l\u00e0 qu\u00e1 tr\u00ecnh k\u00edch th\u00edch cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1ef1 nhi\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00ecnh th\u1ee9c n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 khi doanh nghi\u1ec7p c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n th\u00f4ng l\u00f4i cu\u1ed1n, h\u1ea5p d\u1eabn, ho\u1eb7c ch\u00ednh s\u1ea3n ph\u1ea9m t\u1ea1o ra \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng lan truy\u1ec1n “b\u00e0n t\u00e1n” trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

V\u00ed d\u1ee5:<\/strong> Apple l\u00e0 b\u1eadc th\u1ea7y trong l\u0129nh v\u1ef1c marketing truy\u1ec1n mi\u1ec7ng. Nh\u1eefng th\u00f4ng tin “b\u1ecb r\u1ecf r\u1ec9” lu\u00f4n k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2, h\u00e1o h\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd khi\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 Apple ng\u00e0y c\u00e0ng c\u00f3 s\u1ef1 lan r\u1ed9ng m\u1ea1nh m\u1ebd \u1edf kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/em><\/p>\n

\"H\u00ecnh<\/p>\n

V\u00ec v\u1eady, tr\u01b0\u1edbc h\u1ebft h\u00e3y t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u ch\u00fa \u00fd v\u00e0 n\u00f3i v\u1ec1 b\u1ea1n. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 th\u00eam c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t m\u1eabu d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi \u0111\u1ec3 l\u00e0m “ch\u1ea5t li\u1ec7u” lan truy\u1ec1n trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

V\u00ed d\u1ee5:<\/strong> Trong ngh\u00e0nh th\u1ef1c ph\u1ea9m, s\u1ef1 ki\u1ec7n n\u1ebfm th\u1eed s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 k\u00edch th\u00edch vi\u1ec7c mua h\u00e0ng ngay sau khi th\u1eed t\u1edbi 80%. T\u01b0\u01a1ng t\u1ef1, \u0111\u1ed1i v\u1edbi ngh\u00e0nh c\u00f4ng nghi\u1ec7p n\u01b0\u1edbc hoa vi\u1ec7c \u0111\u01b0a m\u00f9i h\u01b0\u01a1ng t\u1edbi t\u1eadn tay kh\u00e1ch h\u00e0ng quan tr\u1ecdng h\u01a1n vi\u1ec7c qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh nh\u00e3n hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/em><\/p>\n

3. Quan h\u1ec7 c\u00f4ng ch\u00fang (PR)<\/h2>\n

PR g\u1ed3m nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00f4ng ch\u00fang. H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p mu\u1ed1n n\u00e2ng cao h\u00ecnh \u1ea3nh c\u1ed9ng \u0111\u1ed3ng, ho\u1eb7c \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/p>\n

V\u00ed d\u1ee5:<\/strong> Chi\u1ebfn d\u1ecbch in t\u00ean ng\u01b0\u1eddi d\u00f9ng l\u00ean v\u1ecf chai c\u1ee7a Coca Cola \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c 18 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i. L\u01b0\u1ee3ng truy c\u1eadp v\u00e0o c\u00e1c trang Fanpage c\u1ee7a Coca-cola t\u0103ng 870%. 76.000 m\u00f4 h\u00ecnh c\u00e1c v\u1ecf chai Coke \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 chia s\u1ebb tr\u00ean Facebook. 378.000 chai Coca-Cola \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ra v\u1edbi nh\u1eefng t\u00ean ri\u00eang tr\u00ean v\u1ecf chai.<\/em>
\nDoanh thu c\u1ee7a h\u00e3ng \u0111\u00e3 t\u0103ng 2,5% nh\u1edd chi\u1ebfn l\u01b0\u1ee3c in t\u00ean ng\u01b0\u1eddi s\u1eed d\u1ee5ng l\u00ean nh\u00e3n s\u1ea3n ph\u1ea9m.<\/em><\/p>\n

\"PR<\/p>\n

5. Ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp<\/h2>\n

Ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e1ch doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 kh\u00f4ng c\u1ea7n nh\u1edd \u0111\u1ebfn c\u00e1c b\u00ean trung gian. Khi \u0111\u00f3, doanh nghi\u1ec7p ph\u1ea3i c\u00f3 th\u00f4ng tin d\u1eef li\u1ec7u c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 email, tin nh\u1eafn, g\u1ecdi \u0111i\u00ean tho\u1ea1i.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng SUNOvn<\/a> gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd m\u1ecdi th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng theo c\u00e1c ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn nh\u01b0\u00a0theo gi\u1edbi t\u00ednh, sinh nh\u1eadt trong th\u00e1ng, ho\u1eb7c doanh s\u1ed1 mua h\u00e0ng, theo s\u1ed1 l\u1ea7n mua h\u00e0ng, th\u1eddi gian l\u1ea7n cu\u1ed1i mua h\u00e0ng\u2026<\/em><\/p><\/blockquote>\n

6. Khuy\u1ebfn m\u00e3i<\/h2>\n

Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0 nh\u1eefng khuy\u1ebfn kh\u00edch ng\u1eafn h\u1ea1n nh\u1eb1m k\u00edch th\u00edch chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi mua. T\u00f9y theo m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p. Nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng l\u00e0 gi\u1ea3m gi\u00e1 theo ph\u1ea7n %, gi\u1ea3m gi\u00e1 theo gi\u00e1 tr\u1ecb m\u1eb7c \u0111\u1ecbnh, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, qu\u00e0 t\u1eb7ng mi\u1ec5n ph\u00ed,…<\/p>\n

V\u00ed d\u1ee5:<\/strong> McDonald\u2019s ph\u00e1t ra \u0111\u1ebfn 1,5 t\u1ec9 \u0111\u1ed3 ch\u01a1i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi m\u1ed7i n\u0103m. Tr\u00ean th\u1ef1c t\u1ebf, McDonald\u2019s v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u00e1t ra l\u01b0\u1ee3ng \u0111\u1ed3 ch\u01a1i chi\u1ebfm \u0111\u1ebfn g\u1ea7n 1\/3 t\u1ed5ng l\u01b0\u1ee3ng \u0111\u1ed3 ch\u01a1i ph\u00e2n ph\u1ed1i h\u00e0ng n\u0103m t\u1ea1i M\u1ef9. <\/em><\/p>\n

McDonald\u2019s \u0111\u00e3 ch\u1ee9ng minh qu\u00e0 t\u1eb7ng l\u00e0 ph\u01b0\u01a1ng th\u1ee9c k\u00e9o kh\u00e1ch \u0111\u1ebfn c\u1eeda h\u00e0ng r\u1ea5t hi\u1ec7u qu\u1ea3.<\/em><\/p>\n

\"Ch\u01b0\u01a1ng<\/p>\n

7. Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n<\/h2>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb b\u1ea1n ph\u1ea3i tr\u1ea3 chi ph\u00ed \u0111\u1ec3 c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c gi\u00fap b\u1ea1n truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh, v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, ph\u00e1t thanh.<\/p>\n

Xem th\u00eam:<\/p>\n