{"id":108531,"date":"2017-09-13T17:34:26","date_gmt":"2017-09-13T10:34:26","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=108531"},"modified":"2017-09-13T17:34:26","modified_gmt":"2017-09-13T10:34:26","slug":"meo-thiet-ke-cua-hang-giup-tang-doanh-ban-hang","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/meo-thiet-ke-cua-hang-giup-tang-doanh-ban-hang\/","title":{"rendered":"5 c\u00e1ch b\u1ed1 tr\u00ed c\u1eeda h\u00e0ng b\u00e1n l\u1ebb gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng"},"content":{"rendered":"

C\u00e1ch b\u1ed1 tr\u00ed c\u1eeda h\u00e0ng b\u00e1n l\u1ebb kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a m\u00e0 c\u00f2n gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u00e1ng k\u1ec3. Th\u00f4ng qua vi\u1ec7c b\u1ed1 tr\u00ed h\u00e0ng h\u00f3a c\u00f3 d\u1ee5ng \u00fd khi\u1ebfn kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n r\u00fat h\u1ea7u bao mua s\u1eafm nhi\u1ec1u h\u01a1n.<\/strong><\/em><\/p>\n

\"c\u00e1ch<\/p>\n

1. Kh\u00f4ng b\u1ed1 tr\u00ed h\u00e0ng h\u00f3a g\u1ea7n l\u1ed1i v\u00e0o<\/h2>\n

Tr\u00e1nh b\u00e0y tr\u00ed qu\u00e1 nhi\u1ec1u h\u00e0ng h\u00f3a \u1edf g\u1ea7n l\u1ed1i ra v\u00e0o. Kh\u00e1ch h\u00e0ng v\u1eeba b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng s\u1ebd ch\u01b0a quen v\u1edbi kh\u00f4ng gian v\u00e0 c\u00e1ch b\u00e0y tr\u00ed. H\u1ecd v\u1eabn \u0111\u1ecbnh h\u01b0\u1edbng v\u1ecb tr\u00ed tr\u00ed nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ea7n mua. V\u00ec v\u1eady, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng “b\u1ecf l\u1ee1” nh\u1eefng s\u1ea3n ph\u1ea9m n\u1eb1m trong khu v\u1ef1c n\u00e0y.<\/p>\n

T\u1ea1i l\u1ed1i ra v\u00e0o c\u1eeda h\u00e0ng ch\u1ec9 n\u00ean tr\u01b0ng b\u00e0y m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf, kh\u00f4ng g\u00e2y “r\u1ed1i m\u1eaft” cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 \u00e1nh s\u00e1ng, \u00e2m thanh mang t\u1edbi cho ng\u01b0\u1eddi mua nh\u1eefng c\u1ea3m gi\u00e1c t\u1ed1t nh\u1ea5t. V\u1edbi c\u00e1ch b\u1ed1 tr\u00ed c\u1eeda h\u00e0ng b\u00e1n l\u1ebb nh\u01b0 th\u1ebf n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng \u1edf l\u1ea1i c\u1eeda h\u00e0ng l\u00e2u h\u01a1n v\u00e0 mua s\u1eafm nhi\u1ec1u h\u01a1n.<\/p>\n

\"Kh\u00f4ng<\/p>\n

2. B\u1ed1 tr\u00ed c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p \u1edf qu\u1ea7y thanh to\u00e1n<\/h2>\n

Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng c\u00f3 t\u1edbi 27% ng\u01b0\u1eddi mua h\u00e0ng s\u1eafm th\u00eam \u0111\u1ed3 khi ch\u1edd t\u00ednh ti\u1ec1n \u1edf qu\u1ea7y thanh to\u00e1n. Ph\u1ea7n kh\u00f4ng gian t\u1ea1i khu v\u1ef1c t\u00ednh ti\u1ec1n ch\u1ec9 chi\u1ebfm kho\u1ea3ng 1% kh\u00f4ng gian c\u1ee7a c\u1ea3 c\u1eeda h\u00e0ng nh\u01b0ng c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u1ebfn 7% doanh thu m\u1ed7i n\u0103m.<\/p>\n

R\u00f5 r\u00e0ng n\u1ebfu b\u1ea1n kh\u00f4ng t\u1eadn d\u1ee5ng t\u1ed1t kh\u00f4ng gian t\u1ea1i qu\u1ea7y thanh to\u00e1n, b\u1ea1n s\u1ebd \u0111\u00e1nh m\u1ea5t kh\u00f4ng \u00edt ti\u1ec1n c\u1ee7a c\u1eeda h\u00e0ng. Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb nh\u1ecf nh\u01b0 b\u00e1nh, k\u1eb9o, c\u00e1c lo\u1ea1i snack,… s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ec5 r\u00fat h\u1ea7u bao h\u01a1n. V\u00ec ch\u00fang c\u00f3 gi\u00e1 th\u00e0nh th\u1ea5p n\u00ean ng\u01b0\u1eddi mua s\u1ebd “ti\u1ec7n tay” cho v\u00e0o gi\u1ecf mua h\u00e0ng lu\u00f4n, m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1eafn \u0111o v\u1ea5n \u0111\u1ec1 gi\u00e1 c\u1ea3.<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ec3 tr\u1ea3 kh\u00e1ch thay cho ti\u1ec1n th\u1eeba khi h\u1ebft ti\u1ec1n l\u1ebb. Nh\u01b0 v\u00e2y, c\u1eeda h\u00e0ng \u0111\u00e3 th\u00e0nh c\u00f4ng th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 ban \u0111\u1ea7u kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 d\u1ef1 \u0111\u1ecbnh mua s\u1eafm.<\/p>\n

\"B\u1ed1<\/p>\n

3. S\u1eafp x\u1ebfp nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i \u1edf g\u1ea7n nhau<\/h2>\n

C\u00e1ch b\u1ed1 tr\u00ed c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ph\u1ea3i khoa h\u1ecdc, logic gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ea7n mua. Khi \u0111\u1eb7t c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i \u1edf g\u1ea7n nhau c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm.<\/p>\n

V\u00ed d\u1ee5: D\u1ea7u g\u1ed9i, d\u1ea7u x\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf g\u1ea7n nhau. T\u01b0\u01a1ng t\u1ef1, c\u00e1c lo\u1ea1i b\u00e1nh snack v\u00e0 n\u01b0\u1edbc ng\u1ecdt, hay m\u00ec v\u00e0 n\u01b0\u1edbc s\u1ed1t s\u1ebd \u1edf c\u00f9ng m\u1ed9t khu v\u1ef1c.<\/em><\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn th\u1eddi gian nh\u1eadp kho \u0111\u1ec3 c\u00f3 c\u00e1ch b\u1ed1 tr\u00ed ph\u00f9 h\u1ee3p tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m b\u1ecb t\u1ed3n \u0111\u1ed9ng, h\u1ebft h\u1ea1n s\u1eed d\u1ee5ng. Nh\u1eefng s\u1ea3n ph\u1ea9m nh\u1eadp kho m\u1edbi ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf ph\u00eda sau tr\u00ean k\u1ec7 tr\u01b0ng b\u00e0y. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m “thu\u1eadn tay” n\u1eb1m \u1edf b\u00ean ngo\u00e0i. V\u00ec v\u1eady, h\u00e3y \u01b0u ti\u00ean “m\u1eb7t ti\u1ec1n” cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u0169 c\u00f2n h\u1ea1n s\u1eed d\u1ee5ng ng\u1eafn.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng SUNO<\/a> v\u1edbi t\u00ednh n\u0103ng qu\u1ea3n l\u00fd kho<\/a> lu\u00f4n n\u1eafm \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho, h\u00e0ng b\u00e1n ch\u1ea1y, h\u00e0ng b\u00e1n ch\u1eadm, h\u00e0ng s\u1eafp h\u1ebft gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n.<\/em><\/p>\n

\"S\u1eafp<\/p><\/blockquote>\n

4. \u01afu ti\u00ean v\u1ecb tr\u00ed “\u0111\u1eb9p” cho nh\u1eefng s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu<\/h2>\n

Kh\u00e1c v\u1edbi si\u00eau th\u1ecb c\u00f3 di\u1ec7n t\u00edch l\u1edbn, nh\u1eefng v\u1ecb tr\u00ed “\u0111\u1eb9p” \u0111\u01b0\u1ee3c d\u00e0nh cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i nhu\u1eadn cao. Kh\u00f4ng gian c\u1ee7a c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a kh\u00e1 khi\u00eam t\u1ed1n ch\u1ee7 y\u1ebfu kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m th\u00f4ng d\u1ee5ng tr\u1ecdng cu\u1ed9c s\u1ed1ng. Do \u0111\u00f3, nh\u1eefng v\u1ecb tr\u00ed t\u1ed1t nh\u1ea5t n\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e0y tr\u00ed c\u00e1c ph\u1ea9m thi\u1ebft y\u1ebfu s\u1ebd d\u1ec5 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m n\u1eb1m ngang t\u1ea7m m\u1eaft t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 thu h\u00fat v\u1edbi ng\u01b0\u1eddi mua t\u1ed1t h\u01a1n. V\u00ec v\u1eady, c\u00e1c b\u1ea1n n\u00ean b\u1ed1 tr\u00ed c\u00e1c m\u1eb7t h\u00e0ng quan tr\u1ecdng c\u1ee7a c\u1eeda h\u00e0ng v\u00e0o v\u1ecb tr\u00ed n\u00e0y.<\/p>\n

\"Nh\u1eefng<\/p>\n

5. T\u0103ng k\u00edch th\u01b0\u1edbc gi\u1ecf \u0111\u1ef1ng h\u00e0ng<\/h2>\n

C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng vi\u1ec7c t\u0103ng k\u00edch th\u01b0\u1edbc c\u1ee7a gi\u1ecf \u0111\u1ef1ng h\u00e0ng l\u00ean g\u1ea5p \u0111\u00f4i khi\u1ebfn kh\u00e1ch h\u00e0ng mua s\u1eafm nhi\u1ec1u h\u01a1n t\u1edbi 40%. Nhi\u1ec1u c\u1eeda h\u00e0ng c\u00f2n c\u1ed1 g\u1eafng b\u1ed1 tr\u00ed gi\u1ecf \u0111\u1ef1ng h\u00e0ng \u1edf nhi\u1ec1u n\u01a1i \u0111\u1ec3 ng\u01b0\u1eddi mua kh\u00f4ng ph\u1ea3i b\u1ed1i r\u1ed1i khi mua s\u1eafm qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m.<\/p>\n

Xem th\u00eam:<\/p>\n