{"id":108473,"date":"2017-09-11T17:21:48","date_gmt":"2017-09-11T10:21:48","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=108473"},"modified":"2017-09-12T08:54:01","modified_gmt":"2017-09-12T01:54:01","slug":"7-chieu-khuyen-mai-giup-tang-doanh-thu-ban-hang","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/7-chieu-khuyen-mai-giup-tang-doanh-thu-ban-hang\/","title":{"rendered":"7 chi\u00eau “khuy\u1ebfn m\u00e3i” gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng"},"content":{"rendered":"

Kh\u00e1ch h\u00e0ng lu\u00f4n d\u1ec5 d\u00e0ng b\u1ecb thu h\u00fat v\u00e0 k\u00edch th\u00edch mua s\u1eafm b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. \u0110\u00e2y l\u00e0 l\u00fd do khi\u1ebfn nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng xuy\u00ean \u00e1p d\u1ee5ng c\u00e1c “chi\u00eau” khuy\u1ebfn m\u00e3i \u0111\u1ec3 t\u0103ng doanh thu b\u00e1n h\u00e0ng.<\/strong><\/em><\/p>\n

\"Kh\u00e1ch<\/p>\n

1. K\u1ef9 thu\u1eadt \u0111\u1eb7t gi\u00e1 l\u1ebb<\/h2>\n

\u0110\u1eb7t gi\u00e1 b\u00e1n l\u00e0 nh\u1eefng s\u1ed1 l\u1ebb t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c r\u1ebb h\u01a1n khi gi\u00e1 b\u01b0\u1edbc sang \u0111\u1ea7u s\u1ed1 ti\u1ebfp theo. V\u1edbi m\u1ee9c gi\u00e1 39k m\u1ed9t ly tr\u00e0 s\u1eefa, ho\u1eb7c m\u1ed9t thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed c\u00f3 gi\u00e1 199k khi\u1ebfn ng\u01b0\u1eddi mua c\u1ea3m th\u1ea5y gi\u00e1 ti\u1ec1n “d\u1ec5 ch\u1ecbu” v\u1edbi t\u00fai ti\u1ec1n h\u01a1n.<\/p>\n

\u0110\u00e2y l\u00e0 chi\u00eau th\u1ee9c r\u1ea5t quen thu\u1ed9c \u0111\u01b0\u1ee3c nhi\u1ec1u c\u1eeda h\u00e0ng, ng\u01b0\u1eddi kinh doanh \u00e1p d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh thu b\u00e1n h\u00e0ng.<\/p>\n

2. Ph\u00e1t th\u1ebb t\u00edch \u0111i\u1ec3m (th\u1ebb VIP, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft)<\/h2>\n

Th\u1ebb t\u00edch \u0111i\u1ec3m l\u00e0 h\u00ecnh th\u1ee9c khuy\u1ebfn m\u00e3i gi\u00fap duy tr\u00ec s\u1ef1 tr\u00ec s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 gia t\u0103ng doanh thu b\u00e1n h\u00e0ng. Kh\u00e1ch h\u00e0ng mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng nhi\u1ec1u l\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c t\u1eb7ng th\u1ebb t\u00edch \u0111i\u1ec3m, \u0111i\u1ec3m \u0111\u01b0\u1ee3c c\u1ed9ng d\u1ed3n theo h\u00f3a \u0111\u01a1n mua h\u00e0ng.<\/p>\n

Nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 bao g\u1ed3m c\u00e1c \u01b0u \u0111\u00e3i, m\u1ee9c gi\u1ea3m gi\u00e1 khi kh\u00e1ch h\u00e0ng t\u00edch \u0111i\u1ec3m. Kh\u00e1ch h\u00e0ng c\u00f3 t\u00e2m l\u00fd mu\u1ed1n n\u00e2ng h\u1ea1ng th\u1ebb \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u h\u01a1n. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd lui t\u1edbi c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/p>\n

\"Th\u1ebb<\/p>\n

3. Tri \u00e2n kh\u00e1ch h\u00e0ng<\/h2>\n

Ch\u01b0\u01a1ng tr\u00ecnh Tri \u00e2n kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u1eb1m t\u1ea1o ra nh\u1eefng khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho t\u1eebng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Nh\u01b0 v\u1eady, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y th\u1ef1c s\u1ef1\u00a0\u0111\u01b0\u1ee3c “\u01b0u \u0111\u00e3i” \u00a0t\u1eeb c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

V\u00ed d\u1ee5: V\u00e0o d\u1ecbp sinh nh\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 \u01b0u ti\u00ean mua h\u00e0ng gi\u1ea3m gi\u00e1 t\u1ea1i c\u1eeda h\u00e0ng. Trong khi c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c v\u1eabn mua v\u1edbi m\u1ee9c gi\u00e1 g\u1ed1c.<\/em><\/p>\n

4. Nguy\u00ean t\u1eafc 80 – 20<\/h2>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 nguy\u00ean t\u1eafc kinh \u0111i\u1ec3n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng r\u1eb1ng gi\u00e1 b\u00e1n c\u1ee7a c\u1eeda h\u00e0ng b\u1ea1n lu\u00f4n l\u00e0 t\u1ed1t nh\u1ea5t. 20% nh\u1eefng m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u1ea5t ho\u1eb7c tr\u00f9ng v\u1edbi c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c ph\u1ea3i \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh ho\u1eb7c r\u1ebb h\u01a1n \u0111\u1ed1i th\u1ee7. 80% m\u1eb7t h\u00e0ng c\u00f2n l\u1ea1i c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 ngang b\u1eb1ng ho\u1eb7c cao h\u01a1n so v\u1edbi \u0111\u1ed1i \u00a0th\u1ee7.<\/p>\n

5. B\u00e1n h\u00e0ng tr\u1ecdn b\u1ed9<\/h2>\n

B\u00e1n h\u00e0ng tr\u1ecdn b\u1ed9 l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng mua c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ed9t l\u1ea7n mua, b\u1eb1ng c\u00e1ch t\u1ea1o c\u00e1c “combo s\u1ea3n ph\u1ea9m”, “g\u00f3i s\u1ea3n ph\u1ea9m”, thay v\u00ec b\u00e1n t\u1eebng s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u1eeba gi\u00fap nh\u00e0 b\u00e1n l\u1ebb th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 v\u1eeba mang t\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i h\u01a1n cho kh\u00e1ch h\u00e0ng khi mua nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng l\u00fac.<\/p>\n

\"B\u00e1n<\/p>\n

6. Khuy\u1ebfn m\u00e3i “\u0111a c\u1ea5p”<\/h2>\n

C\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c b\u00e1n h\u00e0ng \u0111a c\u1ea5p v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ec3 t\u0103ng doanh thu b\u00e1n h\u00e0ng. B\u1eb1ng vi\u1ec7c \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i “ch\u00e2n r\u1ebft”, n\u1ebfu kh\u00e1ch h\u00e0ng A gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng B \u0111\u1ebfn mua h\u00e0ng th\u00ec A s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111\u00e3i theo ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n

C\u00e1ch n\u00e0y v\u1eeba gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng th\u00eam m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u1ed3ng th\u1eddi gia t\u1eb7ng s\u1ef1 h\u00e0i l\u00f2ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n

7. V\u1edbi kh\u00e1ch h\u00e0ng TH\u00caM ch\u1ee9 kh\u00f4ng B\u1edaT<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 m\u1ed9t li\u1ec7u tr\u00ecnh ch\u0103m s\u00f3c da c\u1ed1 \u0111\u1ecbnh, v\u00e0 c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng k\u00e8m cho kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 kh\u00e1m da mi\u1ec5n ph\u00ed, cam k\u1ebft h\u1ed7 tr\u1ee3 sau \u0111i\u1ec1u tr\u1ecb,… \u0111\u1ec3 kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1eadn \u0111\u1ecbnh r\u1eb1ng h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n nh\u1eefng mong mu\u1ed1n ban \u0111\u1ea7u.<\/p>\n

\u0110\u00e2y l\u00e0 nguy\u00ean t\u1eafc \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng qua \u0111\u00f3 gi\u00fap t\u0103ng doanh thu b\u00e1n h\u00e0ng nh\u01b0ng kh\u00f4ng ph\u1ea3i nh\u00e0 kinh doanh n\u00e0o c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

V\u00ed d\u1ee5: Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng SUNO <\/a>cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i thanh to\u00e1n 2 n\u0103m t\u1eb7ng 6 th\u00e1ng, thanh to\u00e1n 3 n\u0103m t\u1eb7ng 1 n\u0103m, mang \u0111\u1ebfn l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/em><\/p>\n

Xem th\u00eam:<\/p>\n