{"id":108367,"date":"2017-09-06T15:40:35","date_gmt":"2017-09-06T08:40:35","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=108367"},"modified":"2018-01-11T11:21:34","modified_gmt":"2018-01-11T04:21:34","slug":"lam-the-nao-mo-cua-hang-kinh-doanh-thuc-pham-sach","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/lam-the-nao-mo-cua-hang-kinh-doanh-thuc-pham-sach\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o m\u1edf c\u1eeda h\u00e0ng kinh doanh th\u1ef1c ph\u1ea9m s\u1ea1ch"},"content":{"rendered":"

X\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u ch\u00fa tr\u1ecdng v\u00e0o cu\u1ed9c s\u1ed1ng l\u00e0nh m\u1ea1nh, ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 m\u00e0 h\u00e0ng lo\u1ea1t chu\u1ed7i c\u1eeda h\u00e0ng kinh doanh th\u1ef1c ph\u1ea9m s\u1ea1ch ra \u0111\u1eddi. \u0110\u1ec3 m\u1edf c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m s\u1ea1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh \u1edf v\u1ecb tr\u00ed, h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 c\u1eeda h\u00e0ng,…V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1edf c\u1eeda h\u00e0ng kinh doanh th\u1ef1c ph\u1ea9m <\/a><\/strong>s\u1ea1ch<\/strong> hi\u1ec7u qu\u1ea3?<\/strong><\/em><\/p>\n

\"V\u1eady<\/p>\n

1.T\u00ecm v\u1ecb tr\u00ed th\u00edch h\u1ee3p cho c\u1eeda h\u00e0ng<\/h2>\n

T\u00ecm v\u1ecb tr\u00ed, \u0111\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng v\u00e0 c\u00f3 l\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian nh\u1ea5t trong qu\u00e1 tr\u00ecnh m\u1edf c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

C\u00f3 th\u1ec3 ch\u1ecdn l\u1ef1a c\u00e1ch thu\u00ea m\u1ed9t c\u1eeda h\u00e0ng ho\u1eb7c mua l\u1ea1i, nh\u01b0ng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd l\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng khu v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn l\u00e0m t\u1ed1t c\u00e1c kh\u00e2u nh\u01b0 k\u00ed h\u1ee3p \u0111\u1ed3ng, \u0111\u00e0m ph\u00e1n c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ea7n thi\u1ebft v\u1edbi ch\u1ee7 nh\u00e0, t\u00f9y v\u00e0o th\u1ecfa thu\u1eadn c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u ch\u1ee7 nh\u00e0 tr\u1ee3 c\u1ea5p c\u00e1c chi ph\u00ed thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t nh\u01b0 s\u01a1n, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 b\u1ea3o tr\u00ec,…<\/p>\n

\"T\u00ecm<\/p>\n

2. C\u00f3 k\u1ebf ho\u1ea1ch kinh doanh<\/h2>\n

B\u1ea5t c\u1ee9 l\u0129nh v\u1ef1c n\u00e0o, b\u1ea1n v\u1eabn n\u00ean c\u00f3 cho m\u00ecnh m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 nh\u1eefng g\u00ec b\u1ea1n mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t.<\/p>\n

K\u1ebf ho\u1ea1ch kinh doanh ph\u1ea3i bao g\u1ed3m b\u1ea3n t\u00f3m t\u1eaft v\u1ec1 \u0111i\u1ec1u h\u00e0nh kinh doanh, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m, d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh v\u00e0 l\u01b0\u1eddng tr\u01b0\u1edbc c\u1ea3 nh\u1eefng r\u1ee7i ro trong qu\u00e1 tr\u00ecnh kinh doanh.<\/p>\n

\u0110\u1ec3 l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7, gi\u00fap b\u1ea1n ph\u1ea7n n\u00e0o h\u00ecnh dung \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00ecnh s\u1ebd l\u00e0m, c\u1ea7n chu\u1ea9n b\u1ecb nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

3. Quy\u1ebft \u0111\u1ecbnh lo\u1ea1i th\u1ef1c ph\u1ea9m s\u1ea1ch n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n kinh doanh trong c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh<\/h2>\n

T\u00f9y thu\u1ed9c v\u00e0o ngu\u1ed3n v\u1ed1n kh\u1edfi \u0111i\u1ec3m c\u1ee7a m\u00ecnh b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p, c\u00f3 th\u1ec3 kinh doanh hoa qu\u1ea3 s\u1ea1ch, rau s\u1ea1ch, hay m\u1ed9t c\u1eeda h\u00e0ng chuy\u00ean v\u1ec1 h\u1ea1t gi\u1ed1ng rau, c\u1ee7, qu\u1ea3 c\u0169ng l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng hay.<\/p>\n

B\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 li\u00ean h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i nghi\u00ean c\u1ee9u qua th\u1ecb tr\u01b0\u1eddng c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n

T\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u1ec1 gi\u00e1, ph\u01b0\u01a1ng th\u1ee9c giao h\u00e0ng. Ngo\u00e0i ra, \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e0 cung c\u1ea5p m\u00e0 b\u1ea1n ch\u1ecdn l\u1ef1a \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n theo \u0111\u00fang y\u00eau c\u1ea7u c\u1ee7a B\u1ed9 N\u00f4ng nghi\u1ec7p v\u1ec1 s\u1ea3n xu\u1ea5t v\u00e0 x\u1eed l\u00fd s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110a ph\u1ea7n \u0111\u1ec3 t\u00ecm ngu\u1ed3n h\u00e0ng th\u1ef1c ph\u1ea9m s\u1ea1ch, b\u1ea1n c\u00f3 th\u1ec3 v\u1ec1 c\u00e1c v\u00f9ng qu\u00ea, li\u00ean h\u1ec7 v\u1edbi nh\u1eefng c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t, nu\u00f4i tr\u1ed3ng uy t\u00edn v\u00e0 \u0111\u1ec1 ngh\u1ecb v\u1ec1 v\u1ea5n \u0111\u1ec1 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n v\u1edbi h\u1ecd, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, \u1ed5n \u0111\u1ecbnh v\u1edbi gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd.<\/p>\n

C\u1ea7n trang b\u1ecb c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch s\u01a1 ch\u1ebf, s\u1eed d\u1ee5ng m\u00e0ng b\u1ecdc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m, c\u00e1ch b\u1ea3o qu\u1ea3n th\u1ef1c ph\u1ea9m \u1edf t\u1ee7 m\u00e1t, t\u1ee7 \u0111\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Theo th\u1ed1ng k\u00ea, nh\u1eefng m\u1eb7t h\u00e0ng \u0111ang chi\u1ebfm \u01b0u th\u1ebf nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay l\u00e0 th\u1ee7y canh, rau s\u1ea1ch \u0110\u00e0 L\u1ea1t, hoa qu\u1ea3 ti\u00eau chu\u1ea9n Vietgap,…<\/p>\n

\"T\u00f9y<\/p>\n

S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a> \u0111\u1ec3 t\u1ed1i \u01b0u h\u00e0ng h\u00f3a, ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd ngu\u1ed3n h\u00e0ng, doanh thu, v\u1ed1n \u0111\u1ea7u t\u01b0,… s\u1ebd gi\u00fap b\u1ea1n kinh doanh d\u1ec5 d\u00e0ng h\u01a1n.<\/strong><\/em><\/p><\/blockquote>\n

4. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h2>\n

B\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u qua th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1ecbnh gi\u00e1 qu\u00e1 th\u1ea5p gi\u00fap b\u1ea1n ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nhi\u1ec1u, nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3 s\u1ebd kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 trang tr\u1ea3i chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 ph\u00e1t sinh c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ecbnh gi\u00e1 qu\u00e1 cao c\u00f3 th\u1ec3 l\u00e0m h\u1ea1n ch\u1ebf ngu\u1ed3n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu khi kinh doanh.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i l\u00e0m \u0111\u1ebfn nhi\u1ec1u l\u1ea7n \u0111\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

\"B\u1ea1n<\/p>\n

5. Ti\u1ebfn h\u00e0nh ti\u1ebfp th\u1ecb cho c\u1eeda h\u00e0ng<\/h2>\n

B\u1ea5t k\u1ef3 c\u1eeda h\u00e0ng n\u00e0o \u0111ang trong giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u \u0111\u1ec1u c\u1ea7n \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp \u00a0th\u1ecb, qu\u1ea3ng c\u00e1o nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0m t\u1ed1t, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ee7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, h\u1ecd s\u1ebd t\u1ef1 “marketing truy\u1ec1n mi\u1ec7ng” cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y s\u1ebd h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng t\u1ed1n b\u1ea5t k\u1ef3 chi ph\u00ed n\u00e0o.<\/p>\n

Ch\u1eafc ch\u1eafn m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m m\u1ea1nh \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m, \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u1ecdn l\u1ef1a ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Xem th\u00eam<\/strong><\/p>\n