{"id":108129,"date":"2017-09-12T16:56:05","date_gmt":"2017-09-12T09:56:05","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=108129"},"modified":"2017-09-12T16:56:05","modified_gmt":"2017-09-12T09:56:05","slug":"4-thu-ban-nen-dau-tu-cho-cua-hang-cua-minh","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/4-thu-ban-nen-dau-tu-cho-cua-hang-cua-minh\/","title":{"rendered":"4 th\u1ee9 b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh"},"content":{"rendered":"

Khi m\u1edf m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ec3 kinh doanh, c\u1ed1 g\u1eafng ti\u1ebft ki\u1ec7m c\u00e1c chi ph\u00ed l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, c\u00f3 nh\u1eefng th\u1ee9 b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 th\u00eam cho c\u1eeda h\u00e0ng c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. B\u1edfi n\u00f3 s\u1ebd gi\u00fap mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch, t\u1eeb t\u0103ng doanh thu cho c\u1eeda h\u00e0ng \u0111\u1ebfn gi\u1ea3m thi\u1ec3u kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u00e0 “b\u1ea3o v\u1ec7” cho c\u1eeda h\u00e0ng.<\/strong><\/em><\/p>\n

\"4<\/p>\n

Marketing<\/h2>\n

Marketing l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi \u0111\u1ea1i s\u1ed1, khi b\u00e1n h\u00e0ng \u0111a k\u00eanh \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh, n\u1ebfu thi\u1ebfu m\u1ed9t chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3, ch\u1ee7 c\u1eeda h\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/p>\n

\u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing s\u1ebd gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec7n di\u1ec7n c\u1ee7a c\u1eeda h\u00e0ng tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u01b0a th\u00f4ng tin s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng… v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng doanh s\u1ed1 cho c\u1eeda h\u00e0ng.<\/p>\n

Thi\u1ebft k\u1ebf<\/h2>\n

\"N\u00ean<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng nh\u1ecf kh\u00f4ng coi tr\u1ecdng vi\u1ec7c thi\u1ebft k\u1ebf cho l\u1eafm b\u1edfi h\u1ecd cho r\u1eb1ng kh\u00e2u thi\u1ebft k\u1ebf (c\u1eeda h\u00e0ng, s\u1ea3n ph\u1ea9m, n\u1ed9i dung, business card,…) b\u1edfi h\u1ecd cho r\u1eb1ng n\u00f3 kh\u00f4ng quan tr\u1ecdng cho l\u1eafm.<\/p>\n

Nh\u01b0ng s\u1ef1 th\u1eadt kh\u00f4ng ph\u1ea3i v\u1eady. \u0110a s\u1ed1 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a v\u00e0o v\u1ebb b\u1ec1 ngo\u00e0i (logo, bao b\u00ec, m\u1eabu m\u00e3…) tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. K\u1ec3 c\u1ea3 thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1. Gi\u1ea3 d\u1ee5 b\u1ea1n \u0111i mua qu\u1ea7n \u00e1o, li\u1ec7u b\u1ea1n c\u00f3 mu\u1ed1n \u0111\u1eb7t ch\u00e2n v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng l\u1ee5p x\u1ee5p b\u1ea9n thi\u1ec3u?<\/p>\n

Ch\u00ednh v\u00ec l\u00fd do \u0111\u00f3, trong kinh doanh, \u0111\u1eebng n\u00ean xem th\u01b0\u1eddng kh\u00e2u thi\u1ebft k\u1ebf m\u00e0 h\u00e3y \u0111\u1ea7u t\u01b0 cho n\u00f3 m\u1ed9t t\u00ed n\u1ebfu mu\u1ed1n c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f4ng ngh\u1ec7<\/h2>\n

\"\u0111\u1ea7u<\/p>\n

C\u00f4ng ngh\u1ec7 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. M\u1eb7c d\u00f9 chi ph\u00ed ban \u0111\u1ea7u c\u00f3 th\u1ec3 s\u1ebd cao. Nh\u01b0ng b\u00f9 l\u1ea1i b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed trong su\u1ed1t qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh v\u1ec1 sau.<\/p>\n

Nh\u01b0ng khoan, \u0111\u00e2u ph\u1ea3i c\u00f4ng ngh\u1ec7 l\u00fac n\u00e0o c\u0169ng t\u1ed1n k\u00e9m. \u0110\u1ed1i v\u1edbi m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb quy m\u00f4 nh\u1ecf, b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u1ea7u t\u01b0 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>, m\u1ed9t m\u00e1y qu\u00e9t m\u00e3 v\u1ea1ch, m\u00e1y in h\u00f3a \u0111\u01a1n, m\u00e1y vi t\u00ednh v\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng camera ch\u1ed1ng tr\u1ed9m l\u00e0 \u0111\u00e3 qu\u00e1 \u0111\u1ee7. T\u1ed5ng chi ph\u00ed ch\u01b0a \u0111\u1ebfn 15tr \u0111\u1ed3ng nh\u01b0ng hi\u1ec7u qu\u1ea3 s\u1ebd h\u01a1n h\u1eb3n.<\/p>\n

B\u1ea3o hi\u1ec3m<\/h2>\n

\"N\u00ean<\/p>\n

Khi c\u1eeda h\u00e0ng b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng quy m\u00f4, mua b\u1ea3o hi\u1ec3m c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn b\u1ea1n n\u00ean c\u00e2n nh\u1eafc m\u1ed9t. B\u1edfi l\u1ebb, kh\u00f4ng ai bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 thi\u00ean tai, ch\u00e1y n\u1ed7… hay b\u1ea5t c\u1ee9 m\u1ed9t r\u1ee7i ro n\u00e0o kh\u00e1c. Nh\u1eefng l\u00fac \u0111\u00f3, b\u1ea3o hi\u1ec3m s\u1ebd l\u00e0 m\u1ed9t t\u1ea5m b\u00f9a h\u1ed9 m\u1ec7nh, gi\u00fap “b\u1ea3o v\u1ec7” cho t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Khi m\u1edf m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ec3 kinh doanh, c\u1ed1 g\u1eafng ti\u1ebft ki\u1ec7m c\u00e1c chi ph\u00ed l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, c\u00f3 nh\u1eefng th\u1ee9 b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 th\u00eam cho c\u1eeda h\u00e0ng c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. B\u1edfi n\u00f3 s\u1ebd gi\u00fap mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch, t\u1eeb t\u0103ng doanh thu cho c\u1eeda h\u00e0ng \u0111\u1ebfn gi\u1ea3m […]\n","protected":false},"author":101014,"featured_media":108514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[433,432,233,631,630],"yoast_head":"\n4 th\u1ee9 b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"Khi m\u1edf m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ec3 kinh doanh, c\u1ed1 g\u1eafng ti\u1ebft ki\u1ec7m c\u00e1c chi ph\u00ed l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. 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