{"id":108070,"date":"2017-08-24T17:01:19","date_gmt":"2017-08-24T10:01:19","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=108070"},"modified":"2017-08-25T08:31:20","modified_gmt":"2017-08-25T01:31:20","slug":"4-cach-de-marketing-truyen-mieng-thanh-cong-cho-thuong-hieu","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/4-cach-de-marketing-truyen-mieng-thanh-cong-cho-thuong-hieu\/","title":{"rendered":"4 c\u00e1ch \u0111\u1ec3 marketing “truy\u1ec1n mi\u1ec7ng” th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u1ea3nh h\u01b0\u1edfng t\u1edbi 20 – 50% quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/strong><\/p>\n

\"Marketing<\/p>\n

1. Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t<\/h2>\n

Khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u1eadt s\u1ef1 xu\u1ea5t s\u1eafc, nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ea1n v\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd. V\u00ec v\u1eady, tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng b\u1ea5t k\u1ef3 “chi\u00eau tr\u00f2” qu\u1ea3ng c\u00e1o n\u00e0o h\u00e3y \u0111\u1ea3m r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u01b0 l\u1eddi qu\u1ea3ng c\u00e1o.<\/p>\n

Ngo\u00e0i ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o h\u00e0ng h\u00f3a, s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao th\u00ec d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n quan t\u00e2m. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u00ec \u01b0u th\u1ebf d\u1ecbch v\u1ee5 t\u1ed1t, phong c\u00e1ch ph\u1ee5c v\u1ee5 chuy\u00ean nghi\u1ec7p ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u1ec1 v\u1edbi m\u00ecnh.<\/p>\n

Nh\u00e0 b\u00e1n l\u1ebb\u00a0American Giant l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a vi\u1ec7c t\u1eadp trung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 thay v\u00ec \u0111\u1ed5 ti\u1ec1n \u0111i qu\u1ea3ng c\u00e1o.\u00a0American Giant tin r\u1eb1ng khi h\u1ecd cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 t\u00ecm \u0111\u1ebfn theo nguy\u00ean t\u1eafc kh\u00e1ch h\u00e0ng mang l\u1ea1i kh\u00e1ch h\u00e0ng.<\/em><\/p>\n

\"Ch\u1ea5t<\/p>\n

2. “Nh\u1eafc nh\u1edb” v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u00a0cho kh\u00e1ch h\u00e0ng<\/h2>\n

Ch\u00fang ta c\u1ea7n \u0111\u01b0a ra nh\u1eefng “g\u1ee3i \u00fd” \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eafc nh\u1edf v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng l\u1eddi nh\u1eafc \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o \u1edf c\u1eeda h\u00e0ng, ho\u1eb7c tr\u00ean s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1ch tinh t\u1ebf khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng qu\u00ean n\u00f3i v\u1ec1 b\u1ea1n.<\/p>\n

C\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y marketing truy\u1ec1n mi\u1ec7ng l\u00e0 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m, v\u00e0 post l\u00ean trang facebook c\u00f4ng ty. \u0110\u01b0\u01a1ng nhi\u00ean, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111\u00e3i nh\u1ea5t \u0111\u1ecbnh khi th\u1ef1c hi\u1ec7n theo y\u00eau c\u1ea7u. L\u00fac n\u00e0y, trang facebook c\u1ee7a c\u00f4ng ty s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn h\u00ecnh \u1ea3nh v\u00e0 ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m. Nh\u1edd \u0111\u00f3 t\u0103ng th\u00eam t\u00ednh tin c\u1eady \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua.<\/p>\n

\"Maketing<\/p>\n

3. X\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n marketing truy\u1ec1n mi\u1ec7ng hi\u1ec7u qu\u1ea3<\/h2>\n

M\u1ed7i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng “lan truy\u1ec1n” v\u1edbi t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang nh\u1eefng c\u00e1 nh\u00e2n s\u1ebd gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn gia \u0111\u00ecnh, b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd. V\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.<\/p>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u01b0\u1eddng xuy\u00ean mua s\u1eafm \u1edf c\u1eeda h\u00e0ng ch\u00ednh l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng gi\u00fap b\u1ea1n marketing truy\u1ec1n mi\u1ec7ng t\u1ed1t nh\u1ea5t. D\u1ef1a v\u00e0o d\u1eef li\u1ec7u th\u00f4ng tin kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p nh\u1eb1m khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Hi\u1ec7n nay, c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111\u00e3 c\u00f3 t\u00ednh n\u0103ng<\/a> qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng n\u00ean b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng r\u1ea5t nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

\"Kh\u00e1ch<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng Suno.vn<\/a> gi\u00fap ng\u01b0\u1eddi ch\u1ee7 qu\u1ea3n l\u00fd m\u1ecdi m\u1eb7t c\u1ee7a c\u1eeda h\u00e0ng: t\u1eeb t\u00ednh ti\u1ec1n b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd t\u1ed3n kho h\u00e0ng h\u00f3a, qu\u1ea3n l\u00fd thu chi ti\u1ec1n b\u1ea1c, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 kinh doanh d\u1ec5 d\u00e0ng.<\/em><\/p><\/blockquote>\n

Sony l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c t\u1eadn d\u1ee5ng kh\u00e1ch h\u00e0ng c\u0169 \u0111\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi. Theo Marketing Sherpa, nh\u1eb1m gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u1ebb t\u00edn d\u1ee5ng mang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, Sony \u0111\u00e3 ti\u1ebfn h\u00e0nh g\u1eedi email cho nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 cho b\u1ea1n b\u00e8.<\/em> \u0110\u1ec3 ki\u1ec3m tra t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, Sony c\u0169ng g\u1eedi email c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u00edt s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd h\u01a1n. V\u00e0 khi so s\u00e1nh 2 k\u1ebft qu\u1ea3, Sony nh\u1eadn th\u1ea5y r\u1eb1ng nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft mang l\u1ea1i k\u1ebft qu\u1ea3 cao h\u01a1n t\u1edbi 2.8 l\u1ea7n.<\/em><\/p>\n

4. X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed9ng kh\u00e1ch h\u00e0ng<\/h2>\n

Khi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c g\u1eafn k\u1ebft v\u1edbi nhau th\u00e0nh m\u1ed9t c\u1ed9ng \u0111\u1ed3ng “fan trung th\u00e0nh” v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00ec kh\u1ea3 n\u0103ng lan truy\u1ec1n th\u00f4ng tin t\u00edch c\u1ef1c cho doanh nghi\u1ec7p s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n. Th\u1eadm ch\u00ed, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u1ed9ng \u0111\u1ed9ng n\u00e0y v\u00e0o c\u00e1c \u0111\u1ee3t tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty.<\/p>\n

X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn l\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 k\u00eanh giao ti\u1ebfp m\u00e0 c\u00f2n l\u00e0 n\u01a1i \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

\"\"<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n