{"id":108015,"date":"2017-08-23T17:09:08","date_gmt":"2017-08-23T10:09:08","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=108015"},"modified":"2018-01-27T08:39:41","modified_gmt":"2018-01-27T01:39:41","slug":"kinh-nghiem-kinh-doanh-do-noi-that-tu-ty-phu","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/kinh-nghiem-kinh-doanh-do-noi-that-tu-ty-phu\/","title":{"rendered":"Kinh nghi\u1ec7m kinh doanh \u0111\u1ed3 n\u1ed9i th\u1ea5t t\u1eeb t\u1ef7 ph\u00fa Jeff MacDowell"},"content":{"rendered":"

Th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1866, \u0111\u1ebfn nay,\u00a0F.W. Webb \u0111\u00e3 th\u00e0nh c\u00f4ng ty gia \u0111\u00ecnh l\u1edbn nh\u1ea5t v\u00f9ng \u0110\u00f4ng B\u1eafc n\u01b0\u1edbc M\u1ef9 v\u1edbi doanh thu c\u1ea3 t\u1ef7 \u0111\u00f4, \u0111\u1ebfn t\u1eeb 80 chi nh\u00e1nh b\u00e1n s\u1ec9 v\u00e0 40 showroom tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc. L\u00e0m sao h\u1ecd l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3?<\/strong><\/em><\/p>\n

\"Kinh<\/strong><\/em><\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng b\u00ed quy\u1ebft, kinh nghi\u1ec7m kinh doanh \u0111\u1ed3 gia d\u1ee5ng, n\u1ed9i th\u1ea5t m\u00e0\u00a0ch\u00ednh t\u1ef7 ph\u00fa Jeff MacDowell – m\u1ed9t trong nh\u1eefng l\u00e3nh \u0111\u1ea1o c\u1ee7a F.W. Webb \u0111\u00e3 chia s\u1ebd:<\/p>\n

\u0110\u1eebng bao gi\u1edd \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng qua v\u1ebb b\u1ec1 ngo\u00e0i<\/h2>\n

Trong cu\u1ed9c \u0111\u1eddi kinh doanh c\u1ee7a m\u00ecnh,\u00a0MacDowell \u0111\u00e3 t\u1eebng m\u1eafc ph\u1ea3i m\u1ed9t sai l\u1ea7m khi\u1ebfn ch\u00ednh \u00f4ng c\u0169ng t\u1ef1 th\u1ea5y x\u1ea5u h\u1ed5.<\/p>\n

Khi c\u00f2n l\u00e0 nh\u00e2n vi\u00ean kinh doanh, \u00f4ng v\u00e0 c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c d\u1ea1y r\u1eb1ng c\u1ea7n ph\u1ea3i nh\u00ecn v\u00e0o gi\u00e0y d\u00e9p, t\u00fai x\u00e1ch, ph\u01b0\u01a1ng ti\u1ec7n… (n\u00f3i chung l\u00e0 v\u1ebb b\u1ec1 ngo\u00e0i) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ed9t l\u1ea7n n\u1ecd, c\u00f3 m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef mang trang ph\u1ee5c kh\u00e1 “k\u1ef3 c\u1ee5c” \u0111\u1ebfn xem h\u00e0ng t\u1ea1i showroom. Qua v\u1ebb b\u1ec1 ngo\u00e0i, \u00f4ng l\u1eadp t\u1ee9c cho r\u1eb1ng c\u00f4 ta s\u1ebd ch\u1eb3ng mua \u0111\u01b0\u1ee3c th\u1ee9 g\u00ec. V\u00e0 \u0111i k\u00e8m v\u1edbi suy ngh\u0129 \u0111\u00f3, th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 c\u1ee7a \u00f4ng c\u0169ng tr\u1edf n\u00ean “h\u1eddi h\u1ee3t” h\u01a1n.<\/p>\n

Nh\u01b0ng cu\u1ed1i c\u00f9ng, s\u1ef1 th\u1eadt l\u1ea1i kh\u00f4ng nh\u01b0 nh\u1eefng g\u00ec \u00f4ng ngh\u0129. Ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u00f3 h\u00f3a ra l\u1ea1i l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef gi\u00e0u c\u00f3 v\u00e0 trong ng\u00e0y h\u00f4m \u0111\u00f3, c\u00f4 ta \u0111\u00e3 chi ti\u00eau \u0111\u1ebfn 30.000 $ cho \u0111\u01a1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Sau “s\u1ef1 c\u1ed1” \u0111\u00f3,\u00a0MacDowell \u0111\u00e3 r\u00fat ra b\u00e0i h\u1ecdc cho ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh: ”\u00a0Kh\u00f4ng n\u00ean \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc, \u00edt nh\u1ea5t cho t\u1edbi khi c\u00f3 m\u1ed9t \u0111i\u1ec1u g\u00ec r\u00f5 r\u00e0ng khi\u1ebfn b\u1ea1n ph\u1ea3i xem x\u00e9t l\u1ea1i.”<\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 ch\u1ee7 ch\u1ed1t<\/h2>\n

Theo kinh nghi\u1ec7m kinh doanh \u0111\u1ed3 gia d\u1ee5ng, n\u1ed9i th\u1ea5t t\u1eeb MacDowell, t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t v\u00e0 “ho\u00e0n h\u1ea3o” ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 b\u01b0\u1edbc l\u00ean v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u.<\/p>\n

“C\u1ea3 ch\u00fang t\u00f4i v\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec1u c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng k\u1ef9 thu\u1eadt vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o k\u1ef9 thu\u1eadt t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi. Nh\u01b0ng n\u1ebfu ch\u00fang t\u00f4i v\u01b0\u1ee3t xa h\u01a1n vi\u1ec7c \u0111\u00e0o t\u1ea1o k\u1ef9 thu\u1eadt v\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u1eadt tuy\u1ec7t khi h\u1ecd b\u01b0\u1edbc v\u00e0o c\u1eeda, th\u00ec r\u00f5 r\u00e0ng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n.”<\/em> – MacDowell<\/strong>.<\/p><\/blockquote>\n

Th\u1eadt v\u1eady, trong b\u1ed1i c\u1ea3nh kinh doanh hi\u1ec7n \u0111\u1ea1i, khi nh\u1eefng kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n nhi\u1ec1u th\u00ec ch\u00ednh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n