{"id":107996,"date":"2017-08-22T15:14:54","date_gmt":"2017-08-22T08:14:54","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=107996"},"modified":"2017-10-16T17:13:01","modified_gmt":"2017-10-16T10:13:01","slug":"ky-nang-ban-hang-thu-thuat-co-ban-de-chot-sale-hieu-qua","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/ky-nang-ban-hang-thu-thuat-co-ban-de-chot-sale-hieu-qua\/","title":{"rendered":"[K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng] – Th\u1ee7 thu\u1eadt c\u01a1 b\u1ea3n \u0111\u1ec3 ch\u1ed1t sale hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ch\u1ed1t sale. \u0110\u00e2y c\u00f2n l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng l\u00ean h\u00ecnh \u1ea3nh doanh nghi\u1ec7p v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/strong><\/em><\/p>\n

\"K\u1ef9<\/p>\n

1. K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng: “L\u1eafng nghe” 60% v\u00e0 “Giao ti\u1ebfp” 40%<\/h2>\n

Kh\u00e1ch h\u00e0ng c\u1ea7n mua s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i \u00edch cho h\u1ecd thay v\u00ec nh\u1eefng ch\u1ee9c n\u0103ng c\u1ee7a ch\u00fang. H\u00e3y l\u1eafng nghe mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra l\u1eddi khuy\u00ean th\u1eadt s\u1ef1 b\u1ed5 \u00edch. N\u00ean nh\u1edb b\u00e1n h\u00e0ng l\u00e0 \u0111ang “L\u1eafng nghe” v\u00e0 “Giao ti\u1ebfp” v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y kh\u01a1i g\u1ee3i c\u00e2u chuy\u1ec7n \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau mua h\u00e0ng.<\/p>\n

\u0110\u1ec3 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb k\u1ef9 n\u0103ng giao ti\u1ebfp. \u0110\u1eebng ch\u1ec9 ch\u0103m ch\u00fa qu\u1ea3ng c\u00e1o h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng, \u0111\u00f4i l\u00fac ph\u1ea3i bi\u1ebft n\u00f3i, l\u1eafng nghe v\u00e0 d\u1eebng l\u1ea1i \u0111\u00fang l\u00fac. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng lu\u00f4n l\u00e0 t\u00ecm c\u00e1ch h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng trong ph\u1ea1m vi cho ph\u00e9p.<\/p>\n

\"k\u1ef9<\/p>\n

2. Trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m<\/h2>\n

Mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng t\u1ed1t \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i am hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap nh\u1eefng th\u00f4ng tin b\u1ea1n chia s\u1ebb \u0111\u00e1ng tin c\u1eady, thuy\u1ebft ph\u1ee5c h\u01a1n.\u00a0Kh\u00e1ch h\u00e0ng s\u1ebd th\u1eadt s\u1ef1 tin t\u01b0\u1edfng v\u00e0o l\u1eddi t\u01b0 v\u1ea5n c\u1ee7a b\u1ea1n, v\u00e0 c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n

M\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng n\u00e2ng cao th\u00eam tr\u00ecnh \u0111\u1ed9, h\u1ecdc h\u1ecfi th\u00eam ki\u1ebfn th\u1ee9c trong ngh\u00e0nh. V\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c kinh doanh v\u00e0o qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf s\u1ebd gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u \u01b0u th\u1ebf \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/p>\n

\"Hi\u1ec3u<\/p>\n

3. Ng\u00f4n t\u1eeb m\u1ea1nh m\u1ebd, d\u1ec5 hi\u1ec3u, ng\u1eafn g\u1ecdn<\/h2>\n

Kh\u00e1ch h\u00e0ng ch\u1ec9 t\u1eadp trung v\u00e0 ghi nh\u1edb 2 \u0111\u1ebfn 3 l\u1ee3i \u00edch \u0111\u1ea7u ti\u00ean khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m. N\u00eau ra c\u00e0ng nhi\u1ec1u l\u1ee3i \u00edch c\u00e0ng t\u1ed1t kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t quan ni\u1ec7m \u0111\u00fang \u0111\u1eafn trong k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng. Qu\u00e1 nhi\u1ec1u th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00f9ng l\u00fac khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ed1i r\u1ed1i, v\u00e0 kh\u00f3 kh\u0103n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Ng\u01b0\u1eddi nghe s\u1ebd c\u00f3 xu h\u01b0\u1edbng ghi nh\u1edb nhanh v\u00e0 l\u00e2u h\u01a1n khi th\u00f4ng tin \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u, t\u1eeb ng\u1eef s\u1eed d\u1ee5ng m\u1ea1nh m\u1ebd t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a h\u1ecd. Kh\u00e1ch h\u00e0ng d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c, c\u1ee5 th\u1ec3 h\u01a1n nh\u1eefng th\u00f4ng tin mang t\u00ednh tr\u1eebu t\u01b0\u1ee3ng, m\u01a1 h\u1ed3.<\/p>\n

V\u00ed d\u1ee5:<\/p>\n

“Chi\u1ebfc l\u00f2 vi s\u00f3ng n\u00e0y \u0111\u01b0\u1ee3c trang b\u1ecb h\u1ec7 th\u1ed1ng t\u1ef1 ng\u1eaft \u0111i\u1ec7n khi qu\u00e1 t\u1ea3i.”<\/em> – Sai<\/p>\n

“Khi c\u00f3 s\u1ef1 c\u1ed1 v\u1ec1 \u0111i\u1ec7n x\u1ea3y ra, chi\u1ebfc l\u00f2 vi s\u00f3ng n\u00e0y v\u1eabn \u0111\u1ea3m b\u1ea3o an to\u00e0n cho gia \u0111\u00ecnh b\u1ea1n nh\u1edd h\u1ec7 th\u1ed1ng ng\u1eaft \u0111i\u1ec7n t\u1ef1 \u0111\u1ed9ng.”<\/em> – \u0110\u00fang<\/p>\n

\"K\u1ef9<\/p>\n

4. H\u01b0\u1edbng t\u1edbi l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng<\/h2>\n

Tr\u01b0\u1edbc khi c\u00f3 \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng gi\u1ecfi h\u00e3y nh\u1edb r\u00f5 nguy\u00ean t\u1eafc “kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf”. Trong cu\u1ed9c tr\u00f2 chuy\u1ec7n, b\u1ea1n ph\u1ea3i lu\u00f4n \u0111i theo h\u01b0\u1edbng suy ngh\u0129, quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, tr\u00e1nh \u0111\u1ec1 cao s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh qu\u00e1 m\u1ee9c. Lu\u00f4n s\u1eb5n s\u00e0ng t\u01b0 t\u01b0\u1edfng mang \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n

X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t th\u00fac \u0111\u1ea9y doanh thu b\u00e1n h\u00e0ng. Kh\u00e1ch h\u00e0ng lu\u00f4n s\u1eb5n s\u00e0ng quay l\u1ea1i mua s\u1eafm \u1edf nh\u1eefng c\u1eeda h\u00e0ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ed1t, t\u1ea1o \u0111\u01b0\u1ee3c s\u01b0 t\u01b0\u1edfng, k\u00ednh tr\u1ecdng v\u1edbi h\u1ecd.<\/em><\/p><\/blockquote>\n

Xem th\u00eam:<\/strong><\/p>\n